Master Data Management and Customer Data Integration for a Global Enterprise - Softcover

Berson, Alex; Dubov, Larry

Softcover

ISBN 10: 0072263490 ISBN 13: 9780072263497

Publisher: McGraw-Hill Education, 2007

Synopsis

Transform your business into a customer-centric enterprise 

Gain a complete and timely understanding of your customers using MDM-CDI and the real-world information contained in this comprehensive volume. Master Data Management and Customer Data Integration for a Global Enterprise explains how to grow revenue, reduce administrative costs, and improve client retention by adopting a customer-focused business framework.

Learn to build and use customer hubs and associated technologies, secure and protect confidential corporate and customer information, provide personalized services, and set up an effective data governance team. You'll also get full details on regulatory compliance and the latest pre-packaged MDM-CDI software solutions.

• Design and implement a dynamic MDM-CDI architecture that fits the needs of your business
• Implement MDM-CDI holistically as an integrated multi-disciplinary set of technologies, services, and processes
• Improve solution agility and flexibility using SOA and Web services
• Recognize customers and their relationships with the enterprise across channels and lines of business
• Ensure compliance with local, state, federal, and international regulations 
• Deploy network, perimeter, platform, application, data, and user-level security
• Protect against identity and data theft, worm infection, and phishing and pharming scams
• Create an Enterprise Information Governance Group
• Perform development, QA, and business acceptance testing and data verification

About this title

About the Author:

Alex Berson is a Director of Technology for a global management consulting firm. Dr. Berson holds a Ph.D. in Computer Sciences and M.S. in Applied Mathematics, and is an internationally recognized expert, author, educator and practitioner who has over 20 years of experience in information technologies focusing on data warehouse systems architecture, including design and implementation of systems and applications in the areas of data management, data warehousing and data mining; transaction processing; middleware, client/server distributed computing; and object technologies. Alex Berson is an active member of IEEE Computer Society, ACM, and many others. Hes also an advisory editor for the McGraw-Hill Professional Books division. He has published numerous technical articles in trade magazines, and is a best-selling author of a number of professional books including 'Data Warehousing, Data Mining and OLAP'(with Steve Smith); Client/Server Architecture; SYBASE and Client/Server Computing(with George Anderson); and APPC: Introduction to LU6.2. These books are published internationally, and had been translated in many languages including Chinese and Korean. His latest book, Building Data Mining Applications for CRM, is scheduled to be published in December 1999.

Synopsis:

Transform your business into a customer-centric enterprise. This book enables businesses to create and foster valuable relationships between customers and the enterprise. Everyone from CIOs to IT managers will learn the processes and technologies for designing and implementing customer-centric transformation capabilities, including customer data integration solutions known as customer hubs. The book also covers architectural options, regulatory compliance, privacy, and security issues.

About this edition

• Publisher: McGraw-Hill Education
• Publication date: 2007
• ISBN 10: 0072263490
• ISBN 13: 9780072263497
• Binding: Paperback
• Number of pages: 432