The 7 Essential Steps to Successful eBay Marketing - Softcover

Elms, Janelle; Dunn, Phil; Balsbaugh, Amy

Softcover

ISBN 10: 0072260912 ISBN 13: 9780072260915

Publisher: McGraw-Hill, 2005

Synopsis

Reveals what it takes to make your listings stand out from the crowd, inspire confidence in buyers, close the sale and keep customers coming bacl for more!

In this must-have book for eBay entreprenuers, eBay experts reveal how to reach the more than 100 million registered users and catapult your sales. Learn how to make listings stand out, inspire buyer confidence, close a sale, and keep customers coming back.

An eBay University Instructor, a Fortune 100 marketing specialist, and an eBay PowerSeller offer valuable marketing insights and tried-and-true techniques for propelling eBay sales to the next level.

About this title

About the Authors

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

From the Back Cover

Creative strategies that can boost profits now!

Learn and apply proven techniques for marketing your products on eBay effectively--and watch your profits soar. "The 7 Essential Steps to Successful eBay Marketing" gives you an action plan for creating a comprehensive marketing and sales strategy so you can gain a competitive edge. Inside, eBay and marketing experts reveal how to make your listings stand out, inspire buyer confidence, close sales, and keep your customers coming back. You'll also get valuable advice on enhancing and expanding your business.Create a sound business plan Take advantage of built-in and third-party sales tools Establish a strong eBay brand Write compelling product descriptions Be an effective salesperson Ensure customer satisfaction and retention Measure your success and improve your business

Janelle Elms is a lead eBay University instructor, Silver PowerSeller, and creator and teacher of the popular eBay 101 and 102 classes.

Phil Dunn, M.A., is a marketing and advertising consultant for Fortune 500 companies, including Microsoft, Hewlett Packard, Pitney Bowes, and IKON.

Amy Balsbaugh runs a lucrative eBay antiques and collectibles business, and has been a member of eBay's PowerSeller program since its inception.

Edition details

• Publisher: McGraw-Hill
• Publication date: 2005
• Language: English
• ISBN 10: 0072260912
• ISBN 13: 9780072260915
• Binding: Paperback
• Number of pages: 224