Synopsis
"Paul Greenberg's book is such a breath of fresh air. Actually, it's more like a wind that blows away the clouds of hype and marketing mumbo jumbo. Finally, there is a consolidated source on this subject that can be used by the novice as well as the expert. It's like eCRM university between two covers." --Pat Sullivan President & CEO, Interact Commerce Corporation"Understanding the critical components of customer relationship management and the impact technology decisions will have on running a profitable business in the coming decade is a must for every company that hopes to be in business two, five, and 10 years from now. Executives make a high-stakes decision when they choose a CRM vendor. They would be wise to read Paul's book so they can get the insider's perspective and the experts' opinions."
--Brent Frei, president, CEO and co-founder of Onyx Software "Get CRM right and your company wins in the online economy. Get it wrong and you are not even in the game. You need guidance by an expert and a book that is insightful, practical, comprehensive and fun to read. Paul Greenberg is the expert and this is the book." --Peter Keen, president, Keen Innovations and author of From .com to .profit and The eProcess Edge "This book is a must-read for anybody who wants to master the management of Customer Relationships, which has become a key business issue of our times. Paul Greenberg has done a masterful job in clarifying the issues that surround the CRM s pace." --Scott Fletcher, president, epipeline
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About the Author
Paul Greenberg (Manassas, VA) is executive vice president of Live Wire, an eCommerce consulting firm and has many years' experience in ERP and CRM. He has built SAP and PeopleSoft practices and, in his current position, has established close partnerships with front-office leaders such as Siebel and SalesLogix. He is also the lead author on the book, Special Edition Using PeopleSoft (0789712814) published by Que.
"About this title" may belong to another edition of this title.
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CRM at the Speed of Light: Capturing and Keeping Customers in Internet Real Time
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McGraw-Hill Osborne Media, 2001
ISBN 10: 0072127821
ISBN 13: 9780072127829
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CRM at the Speed of Light: Capturing and Keeping Customers in Internet Real Time (Consumer)
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ISBN 10: 0072127821
ISBN 13: 9780072127829
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CRM at the Speed of Light: Capturing and Keeping Customers in Internet Real Time (Consumer)
Published by
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ISBN 10: 0072127821
ISBN 13: 9780072127829
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CRM at the Speed of Light: Capturing and Keeping Customers in Internet Real Time
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ISBN 13: 9780072127829
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CRM at the Speed of Light: Capturing and Keeping Customers in Internet Real Time
Published by
Mcgraw-Hill Osborne Media, 2001
ISBN 10: 0072127821
ISBN 13: 9780072127829
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