eBusiness: A Beginner's Guide (Network Professional's Library) - Softcover

Elsenpeter, Robert; Velte, Toby

Softcover

ISBN 10: 0072127449 ISBN 13: 9780072127447

Publisher: McGraw-Hill Education, 2001

Synopsis

Build the optimal e-busniess site for your needs. This easy-to-follow beginner's guide explains how to develop e-commerce strategies to draw traffic, generate sales, and run your Internet business efficiently. You'll also learn to secure and optimize your site, from secure access and transactions to Quality of Service.

About this title

About the Authors

Robert C. Elsenpeter is an author, Web content writer, and award-winning journalist.

Toby J. Velte, Ph.D. is an international best-selling author of business technology articles and books. He is co-founder of Velte Publishing, Inc. and the co-author of more than a dozen books published by McGraw-Hill. He is co-author of Green IT: Reduce Your Information System's Environmental Impact While Adding to the Bottom Line and Cloud Computing: A Practical Approach. V. Dr. Velte is currently part of Microsofts North Central practice focused on helping thriving companies with their technology-based initiatives

From the Back Cover

Integrate e-Business into Your Commerce Plans

Get a jump on what's quickly becoming standard operating procedure for any business-using the Internet to conduct e-business. Increasingly, companies are implementing new Web-based business models to tap previously unattainable markets and earn untold profits. This comprehensive guide uses case studies and practical examples to trace the progress of electronic business through it's short, but vital, history, teaching you how to take advantage of this essential new-economy business practice. Whether your goals include e-tailing, business-to-business, EDI, CRM, or supply chain management, this step-by-step resource can help you create, integrate, and maintain your own successful e-business.Plan, design, build, tune, troubleshoot, secure, and manage your own fully-operational e-Commerce siteDevelop e-marketing strategies for vertical, horizontal, and standard marketsReview business cases including revenue models and trends, and see the impact of leading-edge technologies on business and profitDetermine the best client-server configuration for your siteLocate and exploit a system's built-in e-commerce tools and functionalityIntegrate electronic data interchange (EDI) systems for more efficient business processesHacker-proof your network and server-plus establish encryption protocols for increased privacy

Edition details

• Publisher: McGraw-Hill Education
• Publication date: 2001
• Language: English
• ISBN 10: 0072127449
• ISBN 13: 9780072127447
• Binding: Paperback
• Number of pages: 508