The eProcess Edge: Creating Customer Value & Business in the Internet Era - Hardcover

Keen, Peter; Mcdonald, Mark

Hardcover

ISBN 10: 0072126264 ISBN 13: 9780072126266

Publisher: McGraw-Hill Education, 2000

Synopsis

This book is a practical roadmap that shows managers and technology decision-makers exactly how to improve their processes and capabilities, gain the competitive advantage through relationships, and help their companies build wealth. Revealing the advantages of eProcess, the authors show how to combine new technology with business processes to generate faster revenue growth and greater profits through relationships and repeat business.

Peter Keen has sold over 200,000 copies of 3 best-sellers, and is a regular columnist for ComputerWorld, a regular keynote speaker at conferences and is also the founder and Chairman of Keen Innovations. Organisation's with which he has worked include British Airways, British Telecom, Citibank, Glaxo and IBM. Mark McDonald is one of the top e-commerce veterans at Andersen Consulting, and is a popular speaker on the issues of eCommerce. Already attracting significant attention, this book is certain to be a best-seller!

About this title

Product Description:

300 pages. Book and Jacket appear to have hardly been read and are both in As new condition throughout. The only exception is a small inscription to the inside page. ECommerce Has Changed Businesses As We Know It. No Hype, Its Reality. New Companies-all Challenging Existing Business Rules. The Emerging New Economy, However, Has Fundamentals About Customers, Relationships, Service, And Brand.

Review:

Extensive hype and overvaluation of companies engaged in eBusiness have raised much concern in top management and financial circles. This book is one of the strongest to help nontechnical managers get beyond the hype to understand the permanent value that will come from applying the Internet to core processes in every kind of business,old and new - Mario Marino,Chairman of the Morino Institute and former Chairman,Legent Corporation.

About this edition

• Publisher: McGraw-Hill Education
• Publication date: 2000
• ISBN 10: 0072126264
• ISBN 13: 9780072126266
• Binding: Hardcover
• Number of pages: 320