E-process Edge: Creating Customer Value and Business Wealth in the Internet (ComputerWorld Books for IT Leaders)

 
9780072126266: E-process Edge: Creating Customer Value and Business Wealth in the Internet (ComputerWorld Books for IT Leaders)

This work focuses on teaching IT leaders how to implement hyper-efficient business processes in the e-commerce market, and the second book in the ComputerWorld Books for the IT Leaders series. Companies are jumping onto the e-commerce bandwagon, but are struggling to remain profitable. Competitors are attacking, customers are gaining power and pricing power is tumbling. If you want to sell products and services over the Internet, you must slash costs and automate as many basic business functions as possible to remain profitable. No company over the next five years can afford to ignore cost of sales and the need to implement business processes to radically reduce costs. This resource should provide them with that help.

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Review:

Extensive hype and overvaluation of companies engaged in eBusiness have raised much concern in top management and financial circles. This book is one of the strongest to help nontechnical managers get beyond the hype to understand the permanent value that will come from applying the Internet to core processes in every kind of business,old and new - Mario Marino,Chairman of the Morino Institute and former Chairman,Legent Corporation.

From the Back Cover:

It's time to stop talking about the Internet economy and start managing it!

eCommerce has changed business as we know it. No hype, it's reality. New companies, new competition, new customers...all challenge existing business rules. The emerging new economy, however, has fundamentals about customers, relationships, service, and brand. Customers matter in eCommerce and gaining their trust and repeat business building relationships are critical for success. How does a company create an eCommerce business based on relationships? What must it do to achieve the right balance between vertical operation and virtual integration? What should be on the executive agENDa for eCommerce? The answers can be found inside The eProcess Edge, from thought leaders Peter Keen and Mark McDonald.

Keen and McDonald have identified the approaches and steps necessary to create wealth through raising efficiency and combating commoditization found on the Web. It's not about just knowing what to do; it's about knowing how to implement processes, and turning innovation into execution. This book is a practical roadmap that shows managers and technology decision-makers exactly how to improve their processes and capabilities, gain the competitive advantage through relationships, and help their companies build wealth. Revealing the advantages of eProcess, the authors show how to combine new technology with business processes to generate faster revenue growth and greater profits through relationships and repeat business.

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