The Network Always Wins: How to Influence Customers, Stay Relevant, and Transform Your Organization to Move Faster than the Market (BUSINESS BOOKS) - Hardcover

Hinssen

Hardcover

ISBN 10: 0071848711 ISBN 13: 9780071848718

Publisher: McGraw Hill, 2015

Synopsis

The Definitive Business Guide to Surviving and Innovating in the Digital Age

The world is changing faster than ever. With the rise of new digital markets and the consequent network-ization of our environment, the phrase “The customer is always right” takes on a whole new meaning.

This powerful guide from serial entrepreneur and radical innovation consultant Peter Hinssen shows you how to keep your company up to speed with your market, engage with customers at a time when loyalty keeps fading into the background, and transform your organization into a network in order to thrive in this era of digital disruption.

The Network Always Wins provides step-by-step strategies to help you:

• Reinvent your company―even after the market has flipped
• Tap into the force of the network―and survive in a market characterized by speed, uncertainty, and complexity
• Maintain relevance―and stay on top of emerging trends
• Connect with your customers―and encourage them to interact

This business guide is as illuminating as it is pleasant and fun to read. It provides everything you need to adapt your organization for this exciting new age of networks and digital disruption. You’ll learn how to evolve faster, connect deeper, and make better decisions than ever before. You’ll find proven methods to speed up your reaction time, beat the clock of your competitors, and anticipate consumer trends before they even happen.

In today’s fast-moving marketplace, networks are power. This book shows you how to harness that power. For your company. For your customers. For your continued success in the digital age.

About this title

About the Author

An entrepreneur, advisor, lecturer and writer, Peter Hinssen is one of the most sought-after thought leaders on radical innovation, leadership and the impact of all things digital on society and business. For more than fifteen years, Peter led a life of technology startups. Today he is founder of Nexxworks, co-founder of Across Group, and Chairman of Across Technology. He lectures at various business schools like the London Business School and the Stockholm School of Economics, is a Senior Industry Fellow at the `Center for Digital Transformation’ of the `The Paul Merage School of Business’ at UC Irvine and functions as a board advisor on disruptive and digital innovation.

From the Back Cover

"An easy and enjoyable read that teaches a lot about the future world you'll work and live in. Studded with examples, illustrations, diagrams, entertaining bits of history and personal experiences, the text flows naturally and keeps you interested from the beginning to the end. The best thing is that, without effort, you will understand the deep paradigm shift in which we are all involved."
--Carlota Perez, Author of Technological Revolutions and Financial Capital

"This book embodies the essence of how companies have to adapt to the era of networks, and how to transform themselves into fluid and responsive organizations."
--Adam Pisoni, co-founder of Yammer

Edition details

• Publisher: McGraw Hill
• Publication date: 2015
• Language: English
• ISBN 10: 0071848711
• ISBN 13: 9780071848718
• Binding: Hardcover
• Number of pages: 224