Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing (Business Books)

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9780071847865: Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing (Business Books)

In this new age of Twitter, Facebook, Instagram, and countless other digital platforms, it doesn’t matter how many views or followers or clicks you get. The only thing that matters is: Does it Work?

Written by POSSIBLE’s Global CEO Shane Atchison and President of the Americas Jason Burby, this revolutionary guide shows how to use the latest digital platforms to create a high-value marketing plan that really works. You’ll learn how to:

SET GOALS: Understand the importance of defining success and targets upfront for every initiative?and your business as a whole.

INSPIRE BRILLIANT CREATIVE: Leverage data and insights to empower and drive creativity, spark ideas and drive innovation.

MEASURE WHAT MATTERS: Focus efforts on the things that matter and drive real improvement.

MAKE A DIFFERENCE: Know that you have contributed to measureable success in whatever you do.

If you’ve ever wondered if your digital marketing is working, this book will help you reevaluate everything you’re doing. By following 10 key principles, you’ll be able to measure the data that really matters, launch the initiatives that really pay off, and inspire the creativity that really drives an effective campaign. You’ll hear the personal insights of the world’s greatest business leaders and the professional triumphs (and tumbles) of the world’s biggest brands. You’ll learn how to hire and inspire the rare creative “unicorns” who turn marketing into magic. You’ll find new ways to turn data into ideas and obstacles into opportunities. You’ll turn web site visitors into followers, followers into sharers, and sharers into your very best customers.

In our new world of small screens, big ideas, and even greater competition, you have to ask the tough questions if you want to succeed. Does it Work? has the answers.

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Product Description:

You can collect all the consumer data in the world, but it's not worth much if you aren't using it to move your business forward.

Today, marketers and advertisers can do so much more than launch campaigns and hope for the best. Thanks to data, they can finally know what works and doesn't, and use that information to become more effective in the future.

That's where this groundbreaking marketing guide comes into play.

From POSSIBLE, one of the world's most successful digital marketing agencies, Does Your Marketing Work? reveals 10 easy-to-understand principles for building a higly creative organization that thrives on data. You'll learn how to how to set business goals, inspire great ideas, find the right people, measure what matters, and act on insight. The book explains how to evaluate everything from simple projects to long-term brand vitality--all the while keeping the field wide open for brilliant creative work.

Product Description:

In this new age of Twitter, Facebook, Instagram, and countless other digital platforms, it doesn....

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