Communicate to Influence: How to Inspire Your Audience to Action

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9780071839839: Communicate to Influence: How to Inspire Your Audience to Action

"The gold standard for communication training programs."
?USA Today

Business communication sucks. At each meeting and presentation, we are inundated with information, leaving us thirsting for inspiration. Sure, we will check off an action item because we have to . . . but what if we were actually inspired to do something? What if we were so moved that we wanted to do it?

Leaders must earn the license to lead. Not by expertise, authority, or title alone, but by influence. In Communicate to Influence, you will learn the secrets of the Decker Method?a framework that has been perfected over the past 36 years. Ben and Kelly Decker add fresh insights to these proven principles so that you can ignite change and inspire action. Discover:

  • The Five White Lies of Communicating: learn which barriers prevent you from getting better
  • The Communicator's Roadmap: use a tool to visually chart what type of communication experience you create
  • The Behaviors of Trust: align what you say with how you say it to better connect with your audience
  • The Decker Grid: shift your message from self-centered, all about me content to relevant, audience-centered content that drives action

You are called to communicate well. Not only on the main stage, under bright lights, but every time you speak with your colleagues, your clients, and other stakeholders. It's time to learn how. Stop informing. Start inspiring.

BEN DECKER & KELLY DECKER are the leading experts in the field of business communication. They consult on messaging, cultivate executive presence among the leadership of Fortune 500companies and startups alike, and regularly deliver keynotes to large audiences. Together, they run Decker Communications, a global firm that trains and coaches tens of thousands of executives a year. Ben and Kelly live in the San Francisco Bay Area, where they constantly test and refine communication techniques with their most demanding audience, their three boys.

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Product Description:

“The gold standard” of communication training programs (USA Today) shows leaders how to deliver messages that don’t just inform but influence and inspire others to action

It isn’t just about the message, it’s about the messenger. It isn’t just about what you say, but how you say it. Communicate to Influence helps you turn your messages of information into messages of influence.

Using the trademarked Decker Method, the book teaches you how to determine where your communications experience falls within the Communication Quadrant framework. Are you informing or leading? If you’re leading, is it by authority or influence? You can then tailor your communications to establish trust and drive real change.

Product Description:

The gold standard for communication training programs. USA Today Business communication....

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Book Description McGraw-Hill Education - Europe, United States, 2015. Hardback. Book Condition: New. 231 x 157 mm. Language: English . Brand New Book. The gold standard forcommunication training programs. --USA Today Business communication sucks. At each meetingand presentation, we are inundated with information,leaving us thirsting for inspiration. Sure, we willcheck off an action item because we have to .but what if we were actuallyinspired to do something?What if we were so moved that wewantedto do it? Leaders must earn the license to lead. Not by expertise,authority, or title alone, but by influence.In Communicate to Influence, you will learn the secretsof the Decker Method -- a framework thathas been perfected over the past 36 years. Ben andKelly Decker add fresh insights to these provenprinciples so that you can ignite change and inspireaction. Discover: The Five White Lies of Communicating:learn which barriers prevent you fromgetting better The Communicator s Roadmap: usea tool to visually chart what type ofcommunication experience you create The Behaviors of Trust: align what you saywith how you say it to better connect withyour audience The Decker Grid: shift your messagefrom self-centered, all about me contentto relevant, audience-centered content thatdrives action You are called to communicate well. Not onlyon the main stage, under bright lights, but everytime you speak with your colleagues, your clients,and other stakeholders. It s time to learn how. Stopinforming. Start inspiring. BEN DECKER KELLY DECKER are the leadingexperts in the field of business communication.They consult on messaging, cultivate executivepresence among the leadership of Fortune 500companies and startups alike, and regularlydeliver keynotes to large audiences. Together, theyrun Decker Communications, a global firm thattrains and coaches tens of thousands of executivesa year. Ben and Kelly live in the San FranciscoBay Area, where they constantly test and refinecommunication techniques with their mostdemanding audience, their three boys. Bookseller Inventory # AA39780071839839

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Book Description McGraw-Hill Education - Europe, United States, 2015. Hardback. Book Condition: New. 231 x 157 mm. Language: English . Brand New Book. The gold standard forcommunication training programs. --USA Today Business communication sucks. At each meetingand presentation, we are inundated with information,leaving us thirsting for inspiration. Sure, we willcheck off an action item because we have to .but what if we were actuallyinspired to do something?What if we were so moved that wewantedto do it? Leaders must earn the license to lead. Not by expertise,authority, or title alone, but by influence.In Communicate to Influence, you will learn the secretsof the Decker Method -- a framework thathas been perfected over the past 36 years. Ben andKelly Decker add fresh insights to these provenprinciples so that you can ignite change and inspireaction. Discover: The Five White Lies of Communicating:learn which barriers prevent you fromgetting better The Communicator s Roadmap: usea tool to visually chart what type ofcommunication experience you create The Behaviors of Trust: align what you saywith how you say it to better connect withyour audience The Decker Grid: shift your messagefrom self-centered, all about me contentto relevant, audience-centered content thatdrives action You are called to communicate well. Not onlyon the main stage, under bright lights, but everytime you speak with your colleagues, your clients,and other stakeholders. It s time to learn how. Stopinforming. Start inspiring. BEN DECKER KELLY DECKER are the leadingexperts in the field of business communication.They consult on messaging, cultivate executivepresence among the leadership of Fortune 500companies and startups alike, and regularlydeliver keynotes to large audiences. Together, theyrun Decker Communications, a global firm thattrains and coaches tens of thousands of executivesa year. Ben and Kelly live in the San FranciscoBay Area, where they constantly test and refinecommunication techniques with their mostdemanding audience, their three boys. Bookseller Inventory # AA39780071839839

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