Multimedia: Making It Work, Ninth Edition

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9780071832885: Multimedia: Making It Work, Ninth Edition

The Most Complete, Up-to-Date Multimedia Guide

Thoroughly updated to cover the latest technologies, including mobile multimedia, this full-color resource prepares you for a successful multimedia career by teachingyou the fundamental concepts and required skills. Multimedia: Making It Work, Ninth Edition explains how to integrate text, images, sound, animation, and video into compelling projects. Multimedia project planning, costs, design, production, talent acquisition, testing, and delivery are also discussed. Chapter-ending quizzes reinforce key concepts and hands-on lab projects allow you to apply your new skills.

Learn how to:

  • Master the essential elements of multimedia, including text, images, sound, animation, and video
  • Incorporate bitmap, vector, and 3-D images
  • Record and edit digital audio and use MIDI
  • Create computer-generated animations
  • Shoot and edit digital video
  • Select the best hardware, software, and authoring tools for your project
  • Determine the scope and cost of a multimedia projectn Design, produce, and test your project
  • Acquire the best content and talent for your budget
  • Design dynamic Web content
  • Create apps for mobile devices, including tablets, readers, and smartphones
  • Deliver multimedia over the Internet, in an app store, and on CD-ROM and DVD

Each chapter includes:

  • Learning objectives
  • Full-color illustrations and screenshots
  • Helpful notes, tips, and warnings
  • Chapter summaries and key term lists
  • End-of-chapter quizzes and lab projects

This book is intended for students enrolled in an instructor-led course and does not provide correct answers for the end-of-chapter quizzes or access to the instructor's resource materials. If you are an instructor, please contact your McGraw-Hill Education sales representative for details.

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Product Description:

Now in its ninth edition, this full-color textbook is thoroughly revised to include coverage of the most current multimedia tools, techniques, and technologies.

Featuring classroom-based pedagogy, Multimedia: Making It Work, Ninth Edition introduces students to the fundamental concepts of multimedia. The first six chapters cover text, image, sound, animation, and video. Multimedia project planning, costs, design, production, talent acquisition, testing, and delivery are covered.

Discussions on the latest technologies run throughout the chapters, including all-new "Multimedia Skills" and "Mobile Multimedia" chapters. Each chapter includes learning objectives, a chapter summary, a key term list, three different end-of-chapter quizzes (key term, multiple-choice, and essay), and three to five lab projects.

Full-color with new artwork showcasing the newest imaging software and design techniques
With a full complement of instructor resource materials-Online Learning Center features Instructor Manuals with classroom exercises and projects, PowerPoint slides featuring artwork from the book, and a Test Bank of questions for use as quizzes or exams

About the Author:

Tay Vaughan (Port Republic, MD) is a widely known multimedia authority who has lectured and taught around the world. He has developed and produced projects for clients including Apple, Microsoft, Kodak, Lotus (IBM), Northern Telecom, Novell, Sun (Oracle), and Varian. He is president of Timestream, a multiformat design and publishing company.

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