Predictive Analytics Using Oracle Data Miner: Develop for ODM in SQL & PL/SQL

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9780071821674: Predictive Analytics Using Oracle Data Miner: Develop for ODM in SQL & PL/SQL

Build Next-Generation In-Database Predictive Analytics Applications with Oracle Data Miner

“If you have an Oracle Database and want to leverage that data to discover new insights, make predictions, and generate actionable insights, this book is a must read for you! In Predictive Analytics Using Oracle Data Miner: Develop & Use Oracle Data Mining Models in Oracle Data Miner, SQL & PL/SQL, Brendan Tierney, Oracle ACE Director and data mining expert, guides you through the basic concepts of data mining and offers step-by-step instructions for solving data-driven problems using SQL Developer’s Oracle Data Mining extension. Brendan takes it full circle by showing you how to deploy advanced analytical methodologies and predictive models immediately into enterprise-wide production environments using the in-database SQL and PL/SQL functionality. Definitely a must read for any Oracle data professional!” --Charlie Berger, Senior Director Product Management, Oracle Data Mining and Advanced Analytics

Perform in-database data mining to unlock hidden insights in data. Written by an Oracle ACE Director, Predictive Analytics Using Oracle Data Miner shows you how to use this powerful tool to create and deploy advanced data mining models. Covering topics for the data scientist, Oracle developer, and Oracle database administrator, this Oracle Press guide shows you how to get started with Oracle Data Miner and build Oracle Data Miner models using SQL and PL/SQL packages. You'll get best practices for integrating your Oracle Data Miner models into applications to automate the discovery and distribution of business intelligence predictions throughout the enterprise.

  • Install and configure Oracle Data Miner for Oracle Database 11g Release 11.2 and Oracle Database 12c
  • Create Oracle Data Miner projects and workflows
  • Prepare data for data mining
  • Develop data mining models using association rule analysis, classification, clustering, regression, and anomaly detection
  • Use data dictionary views and prepare your data using in-database transformations
  • Build and use data mining models using SQL and PL/SQL packages
  • Migrate your Oracle Data Miner models, integrate them into dashboards and applications, and run them in parallel
  • Build transient data mining models with the Predictive Queries feature in Oracle Database 12c

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Product Description:

The only Oracle Press guide to developing next-generation predictive analytics applications with Oracle Data Miner

Predictive analytics is the most technically sophisticated approach to staying ahead of competitors using advanced techniques to find patterns in enterprise data. This is an essential how-to guide for data scientists, data miners, data analysts, Oracle developers, and DBAs. Written by an Oracle ACE Director, Predictive Analytics Using Oracle Data Miner shows you how to use this powerful tool to build and apply advanced data mining models and perform data mining tasks in SQL and PL/SQL. Guidance on how to migrate the data mining models from a test environment to a production environment is included.

  • Best practices for creating predictive models that help target key customers, develop detailed customer profiles, find and prevent fraud, stay ahead of the competition, and realize greater profits
  • Reveals how to unlock the power of native SQL functions within the Oracle Database

About the Author:

Brendan Tierney, Oracle ACE Director (Dublin, Ireland), an independent consultant, lectures on data mining and advanced databases at the Dublin Institute of Technology.

"About this title" may belong to another edition of this title.

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Book Description McGraw-Hill Education - Europe, United States, 2014. Paperback. Book Condition: New. 229 x 185 mm. Language: English . Brand New Book. Build Next-Generation In-Database Predictive Analytics Applications with Oracle Data Miner. If you have an Oracle Database and want to leverage that data to discover new insights, make predictions, and generate actionable insights, this book is a must read for you! In Predictive Analytics Using Oracle Data Miner: Develop Use Oracle Data Mining Models in Oracle Data Miner, SQL PL/SQL, Brendan Tierney, Oracle ACE Director and data mining expert, guides you through the basic concepts of data mining and offers step-by-step instructions for solving data-driven problems using SQL Developer s Oracle Data Mining extension. Brendan takes it full circle by showing you how to deploy advanced analytical methodologies and predictive models immediately into enterprise-wide production environments using the in-database SQL and PL/SQL functionality. Definitely a must read for any Oracle data professional! . (Charlie Berger, Senior Director Product Management, Oracle Data Mining and Advanced Analytics). You can perform in-database data mining to unlock hidden insights in data. Written by an Oracle ACE Director, Predictive Analytics Using Oracle Data Miner shows you how to use this powerful tool to create and deploy advanced data mining models. Covering topics for the data scientist, Oracle developer, and Oracle database administrator, this Oracle Press guide shows you how to get started with Oracle Data Miner and build Oracle Data Miner models using SQL and PL/SQL packages. You ll get best practices for integrating your Oracle Data Miner models into applications to automate the discovery and distribution of business intelligence predictions throughout the enterprise. You can install and configure Oracle Data Miner for Oracle Database 11g Release 11.2 and Oracle Database 12c. You can create Oracle Data Miner projects and workflows. You can: prepare data for data mining, develop data mining models using association rule analysis, classification, clustering, regression, and anomaly detection, use data dictionary views and prepare your data using in-database transformations, build and use data mining models using SQL and PL/SQL packages, migrate your Oracle Data Miner models, integrate them into dashboards and applications, and run them in parallel, and, build transient data mining models with the Predictive Queries feature in Oracle Database 12c. Bookseller Inventory # AA39780071821674

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Book Description McGraw-Hill Education - Europe, United States, 2014. Paperback. Book Condition: New. 229 x 185 mm. Language: English . Brand New Book. Build Next-Generation In-Database Predictive Analytics Applications with Oracle Data Miner. If you have an Oracle Database and want to leverage that data to discover new insights, make predictions, and generate actionable insights, this book is a must read for you! In Predictive Analytics Using Oracle Data Miner: Develop Use Oracle Data Mining Models in Oracle Data Miner, SQL PL/SQL, Brendan Tierney, Oracle ACE Director and data mining expert, guides you through the basic concepts of data mining and offers step-by-step instructions for solving data-driven problems using SQL Developer s Oracle Data Mining extension. Brendan takes it full circle by showing you how to deploy advanced analytical methodologies and predictive models immediately into enterprise-wide production environments using the in-database SQL and PL/SQL functionality. Definitely a must read for any Oracle data professional! . (Charlie Berger, Senior Director Product Management, Oracle Data Mining and Advanced Analytics). You can perform in-database data mining to unlock hidden insights in data. Written by an Oracle ACE Director, Predictive Analytics Using Oracle Data Miner shows you how to use this powerful tool to create and deploy advanced data mining models. Covering topics for the data scientist, Oracle developer, and Oracle database administrator, this Oracle Press guide shows you how to get started with Oracle Data Miner and build Oracle Data Miner models using SQL and PL/SQL packages. You ll get best practices for integrating your Oracle Data Miner models into applications to automate the discovery and distribution of business intelligence predictions throughout the enterprise. You can install and configure Oracle Data Miner for Oracle Database 11g Release 11.2 and Oracle Database 12c. You can create Oracle Data Miner projects and workflows. You can: prepare data for data mining, develop data mining models using association rule analysis, classification, clustering, regression, and anomaly detection, use data dictionary views and prepare your data using in-database transformations, build and use data mining models using SQL and PL/SQL packages, migrate your Oracle Data Miner models, integrate them into dashboards and applications, and run them in parallel, and, build transient data mining models with the Predictive Queries feature in Oracle Database 12c. Bookseller Inventory # AA39780071821674

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