The Patron Way: From Fantasy to Fortune - Lessons on Taking Any Business From Idea to Iconic Brand

3.38 avg rating
( 21 ratings by GoodReads )
 
9780071817646: The Patron Way: From Fantasy to Fortune - Lessons on Taking Any Business From Idea to Iconic Brand

The never-before-told story of Patrón Tequila--the brand that revolutionized an industry

How a billion-dollar business ascended from a forgotten dusty agave field in central Mexico

The Patrón Way details the unorthodox building of the brand, the extraordinary creativity and marketing ingenuity of Patrón's cofounder, Martin Crowley, and his life partner, Ilana Edelstein, and the way Patrón single-handedly transformed the face of the liquor industry. Edelstein was involved in every aspect of the business--from the brand’s iconic bottle to designing the sexy and attention-getting outfits worn by the famous "Patrón Girls" at promotions and parties to running the back office.

Patrón is a tequila so sumptuous--and so brilliantly marketed--that it has become the world’s leading ultrapremium tequila and has changed the way the spirit is experienced: what was once "gasoline" slammed back in a shot glass is now poured from an exquisite hand-blown bottle into a chilled glass and sipped to attain a "Patrón high."

Today, Patrón has grown to over a billion-dollar brand, and it is the largest generator of revenue of all tequila brands. Edelstein combines the dramatic story of the company’s rise to success in an astonishingly competitive and sometimes cutthroat industry with practical business lessons about R&D and brand building that business leaders can put to productive use in any industry.

A tale of love, sacrifice, celebrity, dizzying success, and ultimate betrayal, The Patrón Way reveals for the first time all the details behind the intimate relationship and marketing genius of the "power couple" that transformed the spirits industry.

PRAISE FOR THE PATRÓN WAY

The Patrón Way is a good chronicle of a luxury brand's path to success. . . . Ms. Edelstein dispenses useful advice to aspiring entrepreneurs."
The Wall Street Journal

“Anyone desirous of making sense of tequila’s current status will be well served by chugging The Patrón Way.”
Slate

"There are some good lessons for entrepreneurs launching a product. No doubt, the rise of Patrón is something many would love to emulate. And Ilana Edelstein was there from the beginning and delivers an inside view of the story."
New York Journal of Books

"Business lessons echoing 'know who the true tastemakers are, and use them wisely' are sprinkled throughout the book. . . . most readers will appreciate the informal 'tell-all' style that reveals an emphasis on doing some paperwork to cement their role in any business they help grow."
Library Journal

“I can honestly say The Patrón Way by Ilana Edelstein was a delicious cocktail of innovation and inspiration with a twist of tragedy for a bittersweet finish.”
TequilaAficionado.com

"synopsis" may belong to another edition of this title.

Review:

The Patron Way is a good chronicle of a luxury brand's path to success. . . . Ms. Edelstein dispenses useful advice to aspiring entrepreneurs." ( The Wall Street Journal 2013-06-29)

"[B]usiness lessons echoing 'know who the true tastemakers are, and use them wisely' are sprinkled throughout the book. . . . most readers will appreciate the informal 'tell-all' style that reveals an emphasis on doing some paperwork to cement their role in any business they help grow." ( Library Journal 2013-06-01)

“I can honestly say The Patrón Way by Ilana Edelstein was a delicious cocktail of innovation and inspiration with a twist of tragedy for a bittersweet finish.” ( TequilaAficionado.com 2013-06-01)

"There are some good lessons for entrepreneurs launching a product. No doubt, the rise of Patrón is something many would love to emulate. And Ilana Edelstein was there from the beginning and delivers an inside view of the story." ( New York Journal of Books 2013-05-15)

“Anyone desirous of making sense of tequila’s current status will be well served by chugging The Patrón Way.” ( Slate 2013-05-03)

About the Author:

Ilana Edelstein met and fell in love with Martin Crowley in 1988, soon before Patrón Tequila was created. She is the founder of IE Financial Services, which provides a range of financial and retirement services to teachers. Edelstein is also the marketing consultant for EVOL, a new premium sugar-free, gluten-free distilled spirit company.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Ilana Edelstein
ISBN 10: 0071817646 ISBN 13: 9780071817646
New Quantity Available: 1
Seller
Castle Rock
(Pittsford, NY, U.S.A.)
Rating
[?]

Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800718176461.0

More Information About This Seller | Ask Bookseller a Question

Buy New
10.40
Convert Currency

Add to Basket

Shipping: 3.18
Within U.S.A.
Destination, Rates & Speeds

2.

Ilana Edelstein
Published by McGraw-Hill Education - Europe, United States (2013)
ISBN 10: 0071817646 ISBN 13: 9780071817646
New Hardcover Quantity Available: 1
Seller
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description McGraw-Hill Education - Europe, United States, 2013. Hardback. Book Condition: New. 231 x 155 mm. Language: English . Brand New Book. This is the never-before-told story of Patron Tequila - the brand that revolutionized an industry. How a billion-dollar business ascended from a forgotten dusty agave field in central Mexico. The Patron Way details the unorthodox building of the brand, the extraordinary creativity and marketing ingenuity of Patron s cofounder, Martin Crowley, and his life partner, Ilana Edelstein, and the way Patron single-handedly transformed the face of the liquor industry. Edelstein was involved in every aspect of the business - from the brand s iconic bottle to designing the sexy and attention-getting outfits worn by the famous Patron Girls at promotions and parties to running the back office. Patron is a tequila so sumptuous - and so brilliantly marketed - that it has become the world s leading ultrapremium tequila and has changed the way the spirit is experienced: what was once gasoline slammed back in a shot glass is now poured from an exquisite hand-blown bottle into a chilled glass and sipped to attain a Patron high. Today, Patron has grown to over a billion-dollar brand, and it is the largest generator of revenue of all tequila brands. Edelstein combines the dramatic story of the company s rise to success in an astonishingly competitive and sometimes cutthroat industry with practical business lessons about RD and brand building that business leaders can put to productive use in any industry. A tale of love, sacrifice, celebrity, dizzying success, and ultimate betrayal, The Patron Way reveals for the first time all the details behind the intimate relationship and marketing genius of the power couple that transformed the spirits industry. Praise for the Patron Way: The Patron Way is a good chronicle of a luxury brand s path to success.Ms. Edelstein dispenses useful advice to aspiring entrepreneurs. (The Wall Street Journal). Anyone desirous of making sense of tequila s current status will be well served by chugging The Patron Way. (Slate). There are some good lessons for entrepreneurs launching a product. No doubt, the rise of Patron is something many would love to emulate. And Ilana Edelstein was there from the beginning and delivers an inside view of the story. (New York Journal of Books). Business lessons echoing know who the true tastemakers are, and use them wisely are sprinkled throughout the book .most readers will appreciate the informal tell-all style that reveals an emphasis on doing some paperwork to cement their role in any business they help grow. (Library Journal). I can honestly say The Patron Way by Ilana Edelstein was a delicious cocktail of innovation and inspiration with a twist of tragedy for a bittersweet finish. ). Bookseller Inventory # AA39780071817646

More Information About This Seller | Ask Bookseller a Question

Buy New
17.25
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

3.

Ilana Edelstein
Published by McGraw-Hill Education - Europe, United States (2013)
ISBN 10: 0071817646 ISBN 13: 9780071817646
New Hardcover Quantity Available: 1
Seller
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description McGraw-Hill Education - Europe, United States, 2013. Hardback. Book Condition: New. 231 x 155 mm. Language: English . Brand New Book. This is the never-before-told story of Patron Tequila - the brand that revolutionized an industry. How a billion-dollar business ascended from a forgotten dusty agave field in central Mexico. The Patron Way details the unorthodox building of the brand, the extraordinary creativity and marketing ingenuity of Patron s cofounder, Martin Crowley, and his life partner, Ilana Edelstein, and the way Patron single-handedly transformed the face of the liquor industry. Edelstein was involved in every aspect of the business - from the brand s iconic bottle to designing the sexy and attention-getting outfits worn by the famous Patron Girls at promotions and parties to running the back office. Patron is a tequila so sumptuous - and so brilliantly marketed - that it has become the world s leading ultrapremium tequila and has changed the way the spirit is experienced: what was once gasoline slammed back in a shot glass is now poured from an exquisite hand-blown bottle into a chilled glass and sipped to attain a Patron high. Today, Patron has grown to over a billion-dollar brand, and it is the largest generator of revenue of all tequila brands. Edelstein combines the dramatic story of the company s rise to success in an astonishingly competitive and sometimes cutthroat industry with practical business lessons about RD and brand building that business leaders can put to productive use in any industry. A tale of love, sacrifice, celebrity, dizzying success, and ultimate betrayal, The Patron Way reveals for the first time all the details behind the intimate relationship and marketing genius of the power couple that transformed the spirits industry. Praise for the Patron Way: The Patron Way is a good chronicle of a luxury brand s path to success.Ms. Edelstein dispenses useful advice to aspiring entrepreneurs. (The Wall Street Journal). Anyone desirous of making sense of tequila s current status will be well served by chugging The Patron Way. (Slate). There are some good lessons for entrepreneurs launching a product. No doubt, the rise of Patron is something many would love to emulate. And Ilana Edelstein was there from the beginning and delivers an inside view of the story. (New York Journal of Books). Business lessons echoing know who the true tastemakers are, and use them wisely are sprinkled throughout the book .most readers will appreciate the informal tell-all style that reveals an emphasis on doing some paperwork to cement their role in any business they help grow. (Library Journal). I can honestly say The Patron Way by Ilana Edelstein was a delicious cocktail of innovation and inspiration with a twist of tragedy for a bittersweet finish. ). Bookseller Inventory # AA39780071817646

More Information About This Seller | Ask Bookseller a Question

Buy New
17.78
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

4.

Edelstein, Ilana
Published by McGraw-Hill Education (2013)
ISBN 10: 0071817646 ISBN 13: 9780071817646
New Quantity Available: > 20
Seller
PBShop
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Education, 2013. HRD. Book Condition: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Bookseller Inventory # IB-9780071817646

More Information About This Seller | Ask Bookseller a Question

Buy New
15.90
Convert Currency

Add to Basket

Shipping: 3.18
Within U.S.A.
Destination, Rates & Speeds

5.

Edelstein, Ilana
ISBN 10: 0071817646 ISBN 13: 9780071817646
New Hardcover Quantity Available: > 20
Seller
BargainBookStores
(Grand Rapids, MI, U.S.A.)
Rating
[?]

Book Description Hardcover. Book Condition: New. Bookseller Inventory # 6463232

More Information About This Seller | Ask Bookseller a Question

Buy New
16.33
Convert Currency

Add to Basket

Shipping: 3.18
Within U.S.A.
Destination, Rates & Speeds

6.

Edelstein, Ilana
Published by McGraw-Hill Education
ISBN 10: 0071817646 ISBN 13: 9780071817646
New Hardcover Quantity Available: > 20
Seller
Movie Mars
(Indian Trail, NC, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Education. Hardcover. Book Condition: New. 0071817646 Brand New Book. Ships from the United States. 30 Day Satisfaction Guarantee!. Bookseller Inventory # 16421944

More Information About This Seller | Ask Bookseller a Question

Buy New
17.64
Convert Currency

Add to Basket

Shipping: 3.18
Within U.S.A.
Destination, Rates & Speeds

7.

Edelstein, Ilana
Published by McGraw-Hill Education (2013)
ISBN 10: 0071817646 ISBN 13: 9780071817646
New Hardcover Quantity Available: 20
Seller
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Education, 2013. Hardcover. Book Condition: New. Bookseller Inventory # 0071817646

More Information About This Seller | Ask Bookseller a Question

Buy New
18.75
Convert Currency

Add to Basket

Shipping: 2.38
Within U.S.A.
Destination, Rates & Speeds

8.

Ilana Edelstein
ISBN 10: 0071817646 ISBN 13: 9780071817646
New Hardcover Quantity Available: 1
Seller
Grand Eagle Retail
(Wilmington, DE, U.S.A.)
Rating
[?]

Book Description 2013. Hardcover. Book Condition: New. 165mm x 233mm x 25mm. Hardcover. This is the never-before-told story of Patron Tequila - the brand that revolutionized an industry. How a billion-dollar business ascended from a forgotten dusty agave field in central Mexi.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 256 pages. 0.499. Bookseller Inventory # 9780071817646

More Information About This Seller | Ask Bookseller a Question

Buy New
22.72
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

9.

Edelstein, Ilana
Published by McGraw-Hill Education - Europe (2013)
ISBN 10: 0071817646 ISBN 13: 9780071817646
New Hardcover First Edition Quantity Available: 1
Rating
[?]

Book Description McGraw-Hill Education - Europe, 2013. Book Condition: New. Tells the story of Patron Tequila - the brand that revolutionized an industry. This book details the unorthodox building of the brand, the extraordinary creativity and marketing ingenuity of Patron's cofounder, Martin Crowley, and his life partner, Ilana Edelstein, and the way Patron single-handedly transformed the face of the liquor industry. Num Pages: 256 pages, black & white illustrations. BIC Classification: KJC. Category: (G) General (US: Trade). Dimension: 236 x 156 x 22. Weight in Grams: 504. . 2013. 1st Edition. Hardcover. . . . . Bookseller Inventory # V9780071817646

More Information About This Seller | Ask Bookseller a Question

Buy New
23.05
Convert Currency

Add to Basket

Shipping: FREE
From Ireland to U.S.A.
Destination, Rates & Speeds

10.

Edelstein, Ilana
Published by McGraw-Hill Education (2013)
ISBN 10: 0071817646 ISBN 13: 9780071817646
New Hardcover Quantity Available: 10
Seller
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Education, 2013. Hardcover. Book Condition: New. Bookseller Inventory # INGM9780071817646

More Information About This Seller | Ask Bookseller a Question

Buy New
19.92
Convert Currency

Add to Basket

Shipping: 3.18
Within U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book