F-Commerce Handbook: 10 Secrets for Unlocking the Sales Potential of Facebook - Softcover

Marsden, Paul; Chaney, Paul

Softcover

ISBN 10: 007180613X ISBN 13: 9780071806138

Publisher: McGraw Hill, 2023

Synopsis

The 10 secrets to selling on the world’s #1 social network

Facebook is the perfect tool for reaching out to customers. Now, you need to take the next step and make it pay by selling on Facebook. The f-Commerce Handbook shows you how.

From the co-editors of Social Commerce Today, The f-Commerce Handbook delivers practical guidance, proven strategies, and best practices to profit from Facebook as a direct sales channel.

This book reveals ten simple but smart secrets for running profitable sales events on Facebook, all designed and proven to build your business and monetize your efforts.

• Capitalize on impulse purchasing
• Get customers emotionally involved with your product
• Use social media as an “experience delivery mechanism”
• Create powerful incentives to make purchases
• Make customers feel indebted to buy from your

Facebook is the selling tool of the future. Start building your F-commerce strategy now—so you’re not playing catch-up when your competition starts poaching all your “friends.”

Dr . Paul Marsden is a social psychologist and digital ethnographer working with the advertising group WPP on the impact of digital technology on our lives.

Paul Chaney provides Internet marketing and social media consulting services to small and medium businesses, agencies, and nonprofit organizations.

About this title

About the Author

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Edition details

• Publisher: McGraw Hill
• Publication date: 2023
• Language: English
• ISBN 10: 007180613X
• ISBN 13: 9780071806138
• Binding: Paperback
• Number of pages: 96