The Zigzag Principle: The Goal Setting Strategy that will Revolutionize Your Business and Your Life

3.95 avg rating
( 99 ratings by GoodReads )
 
9780071774581: The Zigzag Principle:  The Goal Setting Strategy that will Revolutionize Your Business and Your Life

Zigzag Your Way to Success!

Have you ever set your sights on the top of a mountain and then started your ascent by heading straight through the trees and up the sheer cliffs? Or driven in your car to the other side of town—as the crow flies? Of course not! Because you instinctively know that, just as a river has to wend its way around obstacles, the best route is never actually a straight line!

In The Zigzag Principle, Rich Christiansen applies a foundational law of nature to business management, entrepreneurship, goal-setting, and life in general as he explores why zigzagging toward our intended outcomes is more effective than trying to bulldoze our way through whatever stands between us and our objectives.

Christiansen helps you get started, make your way over the big hill to initial profitability, and minimize risks along the way. A s the head of well-established corporations and as the brains behind numerous start-ups, Christiansen has been through it all, and he’s charted all the zigs and zags you’ll encounter. In The Zigzag Principle, he documents everything he has learned, including how to:

  • Identify your destination
  • Create a defined set of values to help you as your business finds its way
  • Add resources and hire the right people, as you turn the cash you have into fuel for more
  • Replicate your successes to bring your product to the masses
  • Protect your resources, your family, and your sanity

The simplicity of a straight line can be seductive. But it’s not a realistic way to go about achieving your goals, because you will always come upon unexpected obstacles in the road. Zigzagging requires you to be nimble and flexible, to “bootstrap,” and to be able to take advantage of multiple opportunities. What it delivers is success—in business and in life—far beyond your initial plans and dreams.

Use The Zigzag Principle to assess your resources, use them to their fullest, and keep yourself and your team motivated—all while living a life of balance.

Praise for The Zigzag Principle

“Rock-solid principles so simple that you will read this book wondering how you could have missed seeing truths that are so obvious.”
—Stephen R. Covey, bestselling author of The 7 Habits of Highly Effective People

“Our economy will be saved and grow again through the industry of focused entrepreneurs who will hire thousands of employees to meet the needs of customers. This thoughtful and inspired book will guide creative and energized business men and women to accomplish their loftiest dreams and restore America’s prosperity once again.”
—Alan E. Hall, entrepreneur, angel investor, venture capitalist, cofounder of Mercato Partners

The Zigzag Principle is the new way of doing business. It will increase your chances of success by 90 percent and eliminate so much of the stress that business owners face.”
—Garrett Gunderson, New York Times bestselling author of Killing Sacred Cows

The Zigzag Principle has revolutionized the way I run my business. It works, it measures, it performs. Every business should know and implement this principle!”
—Curtis Blair, cofounder and general manager, Froghair

“Rich Christiansen is one of the most insightful, practical, and cost-conscious entrepreneurs in the world today. Listen to Rich. He won’t steer you wrong.”
—Roy H. Williams, author of the New York Times and Wall Street Journal bestselling Wizard of Ads trilogy

”I don't believe entrepreneurship is something you can truly learn from a book. Everyone has to make their own mistakes. Nevertheless, if you've already made some mistakes then you'll find The Zig Zag Principle to be a no b.s. guide to starting, nurturing and succeeding at entrepreneurship.”
—Jeffrey Eisenberg, author of the New York Times and Wall Street Journal marketing bestsellers Call to Action and Waiting For Your Cat To Bark?

“Entrepreneurs, you need not fear failure anymore! With The Zigzag Principle in hand, you will have all the tools you need to increase your probability of success the instant you apply the concepts in this book.”
—Rick Sapio, founder and CEO of Mutual Capital Alliance, Inc, Dallas, Texas

The Zigzag Principle isn’t feel-good fluff—it is a logical and practical formula that you can put your hands on, and it will increase the rate of success of any business you apply it to.”
—Moe Abdou, Principal and founder, 33 Voices

The Zigzag Principle is more powerful than the ‘release and iterate’ mentality which is so prevalent today. I have adjusted my planning to incorporate this principle in our product launches. Properly executed, The Zigzag Principl will keep folks like me out of financial hot water.”
—David McInnis, founder of PRWeb.com and founder and CEO of Cranberry LLC, Venture Partners

“Most entrepreneurs find it complicated and difficult to build their businesses. Rich has done a masterful job with The Zigzag Principle to make complex things simple and the difficult easy—and it works! It will help you get where you want to be with more confidence and certainty.”
—Murray Smith, New York Times bestselling coauthor of The Answer and CEO of MainStreetMentor.com

“Whether you are a parent, an entrepreneur, a factory worker, or a middle manger, The Zigzag Principle will provide you with a framework and a formula that will empower you to make changes in your world you had never felt were possible.”
—Joseph Grenny, New York Times bestselling coauthor of Influencer: The Power to Change Anything

"The Zigzag Principle delivers the epiphany of the decade for business owners. These strategies are non-intuitive, but proven to be solid and dependable, which is why this is such an important work. Not only will you profit faster than you thought possible, you'll also enjoy greater balance and fulfillment in the process."
—Leslie Householder, Award-winning bestselling author of The Jackrabbit Factor: Portal to Genius

About the Book:

"synopsis" may belong to another edition of this title.

About the Author:

Rich Christiansen spent the first half of his career as an executive, running the PC division of Mitsubishi Electronics, working at Novell, and becoming general manager of About.com. Today, he is in high demand as a mentor and small business consultant. Christiansen is coauthor of Bootstrap Business: A Step-by-Step Business Survival Guide.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Rich Christiansen
Published by McGraw-Hill Education - Europe, United States (2011)
ISBN 10: 0071774580 ISBN 13: 9780071774581
New Hardcover Quantity Available: 1
Seller
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description McGraw-Hill Education - Europe, United States, 2011. Hardback. Book Condition: New. 231 x 150 mm. Language: English . Brand New Book. Zigzag Your Way to Success! Have you ever set your sights on the top of a mountain and then started your ascent by heading straight through the trees and up the sheer cliffs? Or driven in your car to the other side of town--as the crow flies? Of course not! Because you instinctively know that, just as a river has to wend its way around obstacles, the best route is never actually a straight line! In The Zigzag Principle, Rich Christiansen applies a foundational law of nature to business management, entrepreneurship, goal-setting, and life in general as he explores why zigzagging toward our intended outcomes is more effective than trying to bulldoze our way through whatever stands between us and our objectives. Christiansen helps you get started, make your way over the big hill to initial profitability, and minimize risks along the way. A s the head of well-established corporations and as the brains behind numerous start-ups, Christiansen has been through it all, and he s charted all the zigs and zags you ll encounter. In The Zigzag Principle, he documents everything he has learned, including how to: Identify your destination Create a defined set of values to help you as your business finds its way Add resources and hire the right people, as you turn the cash you have into fuel for more Replicate your successes to bring your product to the masses Protect your resources, your family, and your sanity The simplicity of a straight line can be seductive. But it s not a realistic way to go about achieving your goals, because you will always come upon unexpected obstacles in the road. Zigzagging requires you to be nimble and flexible, to bootstrap, and to be able to take advantage of multiple opportunities. What it delivers is success--in business and in life--far beyond your initial plans and dreams. Use The Zigzag Principle to assess your resources, use them to their fullest, and keep yourself and your team motivated--all while living a life of balance. Praise for The Zigzag Principle Rock-solid principles so simple that you will read this book wondering how you could have missed seeing truths that are so obvious. --Stephen R. Covey, bestselling author of The 7 Habits of Highly Effective People Our economy will be saved and grow again through the industry of focused entrepreneurs who will hire thousands of employees to meet the needs of customers. This thoughtful and inspired book will guide creative and energized business men and women to accomplish their loftiest dreams and restore America s prosperity once again. --Alan E. Hall, entrepreneur, angel investor, venture capitalist, cofounder of Mercato Partners The Zigzag Principle is the new way of doing business. It will increase your chances of success by 90 percent and eliminate so much of the stress that business owners face. --Garrett Gunderson, New York Times bestselling author of Killing Sacred Cows The Zigzag Principle has revolutionized the way I run my business. It works, it measures, it performs. Every business should know and implement this principle! --Curtis Blair, cofounder and general manager, Froghair Rich Christiansen is one of the most insightful, practical, and cost-conscious entrepreneurs in the world today. Listen to Rich. He won t steer you wrong. --Roy H. Williams, author of the New York Times and Wall Street Journal bestselling Wizard of Ads trilogy I don t believe entrepreneurship is something you can truly learn from a book. Everyone has to make their own mistakes. Nevertheless, if you ve already made some mistakes then you ll find The Zig Zag Principle to be a no b.s. guide to starting, nurturing and succeeding at entrepreneurship. --Jeffrey Eisenberg, author of the New York Times and Wall Street Journal marketing bestsellers Call to Action and Waiting For Your Cat To Bark? Entrepreneurs, you need not fear failure anymore! With The Zigzag Principle in hand, you will have all the tools you need to increase your probabilit. Bookseller Inventory # AA39780071774581

More Information About This Seller | Ask Bookseller a Question

Buy New
11.56
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

2.

Rich Christiansen
Published by McGraw-Hill Education - Europe, United States (2011)
ISBN 10: 0071774580 ISBN 13: 9780071774581
New Hardcover Quantity Available: 1
Seller
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description McGraw-Hill Education - Europe, United States, 2011. Hardback. Book Condition: New. 231 x 150 mm. Language: English . Brand New Book. Zigzag Your Way to Success! Have you ever set your sights on the top of a mountain and then started your ascent by heading straight through the trees and up the sheer cliffs? Or driven in your car to the other side of town--as the crow flies? Of course not! Because you instinctively know that, just as a river has to wend its way around obstacles, the best route is never actually a straight line! In The Zigzag Principle, Rich Christiansen applies a foundational law of nature to business management, entrepreneurship, goal-setting, and life in general as he explores why zigzagging toward our intended outcomes is more effective than trying to bulldoze our way through whatever stands between us and our objectives. Christiansen helps you get started, make your way over the big hill to initial profitability, and minimize risks along the way. A s the head of well-established corporations and as the brains behind numerous start-ups, Christiansen has been through it all, and he s charted all the zigs and zags you ll encounter. In The Zigzag Principle, he documents everything he has learned, including how to: Identify your destination Create a defined set of values to help you as your business finds its way Add resources and hire the right people, as you turn the cash you have into fuel for more Replicate your successes to bring your product to the masses Protect your resources, your family, and your sanity The simplicity of a straight line can be seductive. But it s not a realistic way to go about achieving your goals, because you will always come upon unexpected obstacles in the road. Zigzagging requires you to be nimble and flexible, to bootstrap, and to be able to take advantage of multiple opportunities. What it delivers is success--in business and in life--far beyond your initial plans and dreams. Use The Zigzag Principle to assess your resources, use them to their fullest, and keep yourself and your team motivated--all while living a life of balance. Praise for The Zigzag Principle Rock-solid principles so simple that you will read this book wondering how you could have missed seeing truths that are so obvious. --Stephen R. Covey, bestselling author of The 7 Habits of Highly Effective People Our economy will be saved and grow again through the industry of focused entrepreneurs who will hire thousands of employees to meet the needs of customers. This thoughtful and inspired book will guide creative and energized business men and women to accomplish their loftiest dreams and restore America s prosperity once again. --Alan E. Hall, entrepreneur, angel investor, venture capitalist, cofounder of Mercato Partners The Zigzag Principle is the new way of doing business. It will increase your chances of success by 90 percent and eliminate so much of the stress that business owners face. --Garrett Gunderson, New York Times bestselling author of Killing Sacred Cows The Zigzag Principle has revolutionized the way I run my business. It works, it measures, it performs. Every business should know and implement this principle! --Curtis Blair, cofounder and general manager, Froghair Rich Christiansen is one of the most insightful, practical, and cost-conscious entrepreneurs in the world today. Listen to Rich. He won t steer you wrong. --Roy H. Williams, author of the New York Times and Wall Street Journal bestselling Wizard of Ads trilogy I don t believe entrepreneurship is something you can truly learn from a book. Everyone has to make their own mistakes. Nevertheless, if you ve already made some mistakes then you ll find The Zig Zag Principle to be a no b.s. guide to starting, nurturing and succeeding at entrepreneurship. --Jeffrey Eisenberg, author of the New York Times and Wall Street Journal marketing bestsellers Call to Action and Waiting For Your Cat To Bark? Entrepreneurs, you need not fear failure anymore! With The Zigzag Principle in hand, you will have all the tools you need to increase your probabilit. Bookseller Inventory # AA39780071774581

More Information About This Seller | Ask Bookseller a Question

Buy New
14.08
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

3.

Rich Christiansen
ISBN 10: 0071774580 ISBN 13: 9780071774581
New Hardcover Quantity Available: 1
Seller
Grand Eagle Retail
(Wilmington, DE, U.S.A.)
Rating
[?]

Book Description 2011. Hardcover. Book Condition: New. 160mm x 236mm x 18mm. Hardcover. Zigzag Your Way to Success! Have you ever set your sights on the top of a mountain and then started your ascent by heading straight through the trees and up the sheer cliffs? Or driven in .Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 256 pages. 0.455. Bookseller Inventory # 9780071774581

More Information About This Seller | Ask Bookseller a Question

Buy New
15.38
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

4.

Christiansen, Rich
Published by McGraw-Hill Education (2011)
ISBN 10: 0071774580 ISBN 13: 9780071774581
New Quantity Available: 5
Seller
Books2Anywhere
(Fairford, GLOS, United Kingdom)
Rating
[?]

Book Description McGraw-Hill Education, 2011. HRD. Book Condition: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Bookseller Inventory # CM-9780071774581

More Information About This Seller | Ask Bookseller a Question

Buy New
8.77
Convert Currency

Add to Basket

Shipping: 9
From United Kingdom to U.S.A.
Destination, Rates & Speeds

5.

Christiansen, Rich
ISBN 10: 0071774580 ISBN 13: 9780071774581
New Hardcover Quantity Available: > 20
Print on Demand
Seller
BargainBookStores
(Grand Rapids, MI, U.S.A.)
Rating
[?]

Book Description Hardcover. Book Condition: New. This item is printed on demand. Item doesn't include CD/DVD. Bookseller Inventory # 2475008

More Information About This Seller | Ask Bookseller a Question

Buy New
14.80
Convert Currency

Add to Basket

Shipping: 3.20
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

6.

CHRISTIANSEN
ISBN 10: 0071774580 ISBN 13: 9780071774581
New Soft cover Quantity Available: > 20
International Edition
Seller
University Bookstore
(DELHI, DELHI, India)
Rating
[?]

Book Description 2011. Soft cover. Book Condition: New. This book is BRAND NEW Soft cover International edition with black and white printing. ISBN number & cover page may be different but contents identical to the US edition word by word. Book is in English language. Bookseller Inventory # UN-TM-IN-083

More Information About This Seller | Ask Bookseller a Question

Buy New
9.56
Convert Currency

Add to Basket

Shipping: 8.66
From India to U.S.A.
Destination, Rates & Speeds

7.

Christiansen, Rich
Published by McGraw-Hill Education
ISBN 10: 0071774580 ISBN 13: 9780071774581
New Hardcover Quantity Available: 1
Seller
Movie Mars
(Indian Trail, NC, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Education. Hardcover. Book Condition: New. 0071774580 Brand New Book. Ships from the United States. 30 Day Satisfaction Guarantee!. Bookseller Inventory # 13819022

More Information About This Seller | Ask Bookseller a Question

Buy New
16.23
Convert Currency

Add to Basket

Shipping: 3.20
Within U.S.A.
Destination, Rates & Speeds

8.

Christiansen, Rich
Published by McGraw-Hill Education (2011)
ISBN 10: 0071774580 ISBN 13: 9780071774581
New Quantity Available: > 20
Print on Demand
Seller
PBShop
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Education, 2011. HRD. Book Condition: New. New Book.Shipped from US within 10 to 14 business days.THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Bookseller Inventory # IP-9780071774581

More Information About This Seller | Ask Bookseller a Question

Buy New
16.44
Convert Currency

Add to Basket

Shipping: 3.20
Within U.S.A.
Destination, Rates & Speeds

9.

Christiansen, Rich
Published by McGraw-Hill (2011)
ISBN 10: 0071774580 ISBN 13: 9780071774581
New Hardcover Quantity Available: 2
Seller
Revaluation Books
(Exeter, United Kingdom)
Rating
[?]

Book Description McGraw-Hill, 2011. Hardcover. Book Condition: Brand New. 1st edition. 256 pages. 9.10x5.90x0.90 inches. In Stock. Bookseller Inventory # __0071774580

More Information About This Seller | Ask Bookseller a Question

Buy New
15.75
Convert Currency

Add to Basket

Shipping: 6
From United Kingdom to U.S.A.
Destination, Rates & Speeds

10.

Rich Christiansen
Published by McGraw-Hill Education - Europe 2011-10-01 (2011)
ISBN 10: 0071774580 ISBN 13: 9780071774581
New Hardcover Quantity Available: > 20
Seller
Blackwell's
(Oxford, OX, United Kingdom)
Rating
[?]

Book Description McGraw-Hill Education - Europe 2011-10-01, 2011. hardback. Book Condition: New. Bookseller Inventory # 9780071774581

More Information About This Seller | Ask Bookseller a Question

Buy New
18.27
Convert Currency

Add to Basket

Shipping: 4.50
From United Kingdom to U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book