Power Sales Writing: Using Communication to Turn Prospects into Clients (MARKETING/SALES/ADV & PROMO) - Softcover

Hershkowitz-Coore, Sue

Softcover

ISBN 10: 0071770143 ISBN 13: 9780071770149

Publisher: McGraw-Hill Education, 2011

Synopsis

High-impact language for today’s lightning-fast world of sales

Filled with practical writing tips, shortcuts, and examples, Power Sales Writing brings you up to date in a world where e-mail, social media, and smart phones dominate sales communication. If you’re not highly skilled with the latest communication platforms, you’re missing sales opportunities. Power Sales Writing will get you there in no time!

“Your customers can ignore your correspondence or you can read this book. It’s that simple!”
―Larry Winget, television personality and #1 bestselling author of Shut Up, Stop Whining & Get a Life

“If you can’t write well, you can’t sell. Power Sales Writing shows you how to be crisp, clear, and communicate at the highest levels.”
―Tim Sanders, author of Today We Are Rich

“Can’t get enough! It’s so refreshing to find a resource that offers easy-to-use tools to help our sales teams deliver a compelling and engaging message that sets us apart from our competition.”
―Robin Farrell, Director of Corporate Sales Training, North America Operations, Hyatt Hotels and Resorts

About this title

About the Author:

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

About this edition

• Publisher: McGraw-Hill Education
• Publication date: 2011
• ISBN 10: 0071770143
• ISBN 13: 9780071770149
• Binding: Paperback
• Edition number: 2
• Number of pages: 240