Managing Product Management: Empowering Your Organization to Produce Competitive Products and Brands (BUSINESS BOOKS) - Hardcover

Haines, Steven

Hardcover

ISBN 10: 0071769978 ISBN 13: 9780071769976

Publisher: McGraw-Hill Education, 2011

Synopsis

Create innovative, game-changing products with high-performance Product Management "A must-read for all business leaders driving their organizations to develop winning products and solutions. The book's insight and thought-provoking scenarios help crystallize actions needed to achieve growth and marketplace success!" --Jerry Rose, VP Product Management, United Technologies Corporation, Fire & Security "An indispensable guide for any executive looking to develop a world-class Product Management organization. Haines outlines a 360-degree view of the practice and offers practical, accessible guidance to implement positive change." --David Desharnais, Group Director, Product Management, Cadence Design Systems "Excellent Product Management is critical to the success of any business. This [is] an indispensable guide to realizing the true value of Product Management in any business." --Nick Hallwood, VP Product Management, SHL Group, Ltd. "Haines's diverse industry experience is clearly evident in this well-written guide to creating a high-performance Product Management function." --George Coulston, VP Global R&D, Kennametal, Inc. "This easy-to-read, practical book is a natural extension of Steven Haines's passion for enabling businesses to make sustainable improvements to their products, services, and organizations. It is an essential resource for any leader wishing to develop, cultivate, and sustain a world-class Product Management organization." --C. Melissa Connolly, Director, Six Sigma Programs, Baker Hughes "There is perhaps no more important job in the modern enterprise than Product Management--and none harder to get right. Haines offers up wise, practical, and indispensable advice on how to do just that." --Richard Bravman, Chairman, Intelleflex Corporation, and former CEO, Symbol Technologies, Inc. "Managing Product Management is the icing on the cake in helping us design, integrate, and elevate the Product Management function." --Paul Eichenberg, VP Corporate Dev

About this title

About the Author:

Steven Haines is the founder of Sequent Learning Networks and The Product Management Executive Board. Sequent Learning Networks is a global training and advisory services firm based in New York City. Its mission is to help its clients improve the structure and function of Product Management so they can produce great products. The Product Management Executive Board is a professional association of senior executives who share a common bond in their quest for product excellence. Steven's books serve as foundational bodies of knowledge and Product Management best practices for product managers, product leaders, and executives across the corporate landscape. Steven spent more than two decades in corporate leadership roles in industries as diverse as wholesale industrial products, intimate apparel, medical products, communications, and software & technology. Further, he spent twelve years as an adjunct professor at Rutgers University's business school.

About this edition

• Publisher: McGraw-Hill Education
• Publication date: 2011
• ISBN 10: 0071769978
• ISBN 13: 9780071769976
• Binding: Hardcover
• Number of pages: 288