Be #1 on Google: 52 Fast and Easy Search Engine Optimization Tools to Drive Customers to Your Web Site (BUSINESS BOOKS) - Softcover

Smith, Jon

 
9780071629607: Be #1 on Google: 52 Fast and Easy Search Engine Optimization Tools to Drive Customers to Your Web Site (BUSINESS BOOKS)
Softcover
ISBN 10: 0071629602 ISBN 13: 9780071629607
Publisher: McGraw-Hill Education, 2009

Synopsis

Google Your Way to the Top of Your Industry!

It’s great to have a punchy Web site, but if you aren’toptimizing your search-engine presence, you’re just anothercompany lost in cyberspace.

With Be #1 on Google, you can instantly put your companyin the top spot of relevant online searches―and dramaticallyincrease sales. An international expert in search-engineoptimization, Jon Smith explains how to draw seriouscustomers―not curious or bored Web surfers―to your site by

  • Registering with Google
  • Coming up with the best keywords
  • Thinking like your customers
  • Making your site totally accessible
  • Using metadata to your advantage
  • Advertising on the Web
  • Measuring what works, and what doesn’t

Containing 52 techniques in all, each of which can usedimmediately, Be #1 on Google is the essential guide towinning the battle for first ranking on the world’s most utilizedsearch engine.

"synopsis" may belong to another edition of this title.

About the Author

Jon Smith is Strategy Adviser and Head of Deenero at Aedgency.com and was part of the start-up teams for Amazon.co.uk, Kitbag.com, and The Florist Exchange. He is the author of Grow Your Business with Google AdWords™.

"About this title" may belong to another edition of this title.

Publisher
McGraw-Hill Education
Publication date
2009
Language
English
ISBN 10 
0071629602
ISBN 13 
9780071629607
Binding
Paperback
Number of pages
160