Winning Sales Letters From Prospect to Close (BUSINESS BOOKS) - Softcover

Allora, Ralph

Softcover

ISBN 10: 0071628118 ISBN 13: 9780071628112

Publisher: McGraw-Hill Education, 2009

Synopsis

First impressions are critical.
Make yours count with a winning sales letter!

You know how important it is to make an authentic personal connection with clients andpotential customers. You live for elevator pitches and face-to-face contact. You enjoy makingpeople comfortable while offering ways to serve their needs.

But do you put as much time and effort into that other, equally important sales tool: the writtenword? Communications, marketing, and media expert Ralph Allora shows how to crafteffective messages that reach out to new clients, keep you on their radar, and close the deal.

Winning Sales Letters―From Prospect to Close teaches you how to:

• Strategize your messages for every stage of the selling process
• Command attention and motivate your clients
• Put your best self in every note
• Create engaging approaches for letters, e-mails, and text messages
• Avoid the mistakes that sabotage great communication

“A sleek, practical guide to writing winning sales communications. Whether you’re anovice trying to ‘earn’ the meeting or a savvy pro with writer’s block, this bookwill help you connect, engage, and build trust with your customers.”
David Forgione, VP, Multi-Media Sales, The Wall Street Journal

About this title

Product Description:

Provides hands-on guidance for crafting persuasive letters, e-mails, text messages and more.

About the Author:

Ralph Allora is the principal owner of Allora Communications, a consultancy specializing in marketing communication strategy, promotions, and creative services for a wide range of clients in the media and service industries.

About this edition

• Publisher: McGraw-Hill Education
• Publication date: 2009
• ISBN 10: 0071628118
• ISBN 13: 9780071628112
• Binding: Paperback
• Number of pages: 240