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Search Engine Marketing (CONSUMER APPL & HARDWARE - OMG) - Softcover

Ramos, Andreas

 
9780071597333: Search Engine Marketing (CONSUMER APPL & HARDWARE - OMG)
Softcover
ISBN 10: 0071597336 ISBN 13: 9780071597333
Publisher: McGraw-Hill Education, 2008

Synopsis

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Revolutionize Your Internet Marketing

Leverage today's Internet marketing strategies to reach customers, increase sales, and establish performance-based marketing in your organization. Search Engine Marketing explains how to use Web analytics, key performance indicators (KPIs), search engine optimization (SEO), and search marketing-the critical tools for success. Multichannel marketing, which uses radio, TV, and print to broadcast your message, is also covered. The book includes revealing interviews with industry experts as well as valuable tips on vendor selection. Implement an effective, integrated marketing program for your business with help from this definitive guide. 

  • Track and measure both digital and traditional marketing with analytics
  • Define and use KPIs to manage campaigns and channels for maximum profitability
  • Employ SEO strategies to increase leads, conversions, and sales
  • Understand how website architecture, keywords, tags, and sitemaps affect search results
  • Use PPC to place ads in search engines, radio, TV, and newspapers
  • Get hands-on strategies for maximizing Google Analytics and Google AdWords

"synopsis" may belong to another edition of this title.

About the Author

Andreas Ramos develops Web marketing strategies for global clients. He was the co-founder of a Silicon Valley search engine marketing agency and is an advisor to a number of Silicon Valley startups. Andreas is a frequent speaker at search marketing conferences.

Stephanie Cota runs The CCG Group, Inc., which provides corporate training, onsite expert evaluations, and multichannel marketing and sales solutions. She is a member of the Web Analytics Association and served on their Educational Certification Committee in partnership with the University of British Columbia.

"About this title" may belong to another edition of this title.

Publisher
McGraw-Hill Education
Publication date
2008
Language
English
ISBN 10 
0071597336
ISBN 13 
9780071597333
Binding
Paperback
Number of pages
288