Inside Home Depot - Softcover

Roush, Chris

Softcover

ISBN 10: 007158952X ISBN 13: 9780071589529

Publisher: McGraw-Hill, 1999

Synopsis

Reads like a novel, yet serves as a how-to guide for creating a customer culture and marketing strategies that wow Wall Street...I recommend this book as priority reading for all retail executives. Kurt Barnard, President, Barnard Retail Trend Report and Barnard's Retail Consulting Group.

Admirers, competitors, industry and Wall Street analysts alike are intrigued with the question of what makes Home Depot so special. What, exactly, does this giant do that so clearly distinguishes it from the competition? How does Home Depot culture and customer service work? And, most importantly, what lessons can every business learn from the Home Depot example? INSIDE HOME DEPOT takes you behind the scenes to discover the secrets of success of this retail giant how, in just twenty years, Home Depot has not only changed the way hardware is sold, Home Depot has also elevated the superstore concept to a new level of success, inspiring both admiration and fear in the retail community. Relying on inside access to Home Depot's training programs, interviews with key employees both past and present, and meticulous investigative journalism, Pulitzer Prize nominated journalist Chris Roush presents the first uncensored book about how this company has become so successful, and isolates the practical lessons that readers can apply to any industry.

About this title

Review

"Chris Roush nails down Home Depot in this unauthorized portrayal...business managers, investors and customers of Home Depot will enjoy reading this inside story about one of America's top-10 retailers." Amazon.com 19990127 Strictly Speaking: Reid Buckley's Indispensable Handbook on Public Speaking (McGraw-Hill, June). Publisher's Weekly 19990119 "...Journalistic fairness prevails in this chronicle of a successful enterprise." Booklist 19990115 "...A positive story of successful company...Roush's insight into the psche [of Home Depot] is very revealing. The book's research appears quite thorough..." The Atlanta Business Chronicle 19981013 "...His objective, well-documented, and easy-to-read account details how a corporate culture...is successful..." Library Journal 19980106

From the Author

Author comments on Inside Home Depot
Readers will find ``Inside Home Depot'' easy to follow because it's full of anecdotes and is written in a style that involves readers -- whether you're a Home Depot shopper, an admirer of their growth, or a business manager or owner looking for ways to grow your company. The book provides dozens and dozens of examples of Home Depot's management techniques and strategies that have made them so successful -- and that can be applied to virtually any other business. I wrote this book after coverinng Home Depot for three years at the Atlanta Journal-Constitution. Many former company executives, board members and employees cooperated in the writing and research of this book. In addition, I reviewed thousands of legal documents and had at my disposal notes from interviews with current company executives. I hope you enjoy.

Edition details

• Publisher: McGraw-Hill
• Publication date: 1999
• Language: English
• ISBN 10: 007158952X
• ISBN 13: 9780071589529
• Binding: Paperback
• Number of pages: 280