Grown Up Digital: How the Net Generation is Changing Your World (BUSINESS BOOKS) - Hardcover

Tapscott, Don

Hardcover

ISBN 10: 0071508635 ISBN 13: 9780071508636

Publisher: McGraw Hill, 2009

Synopsis

SELECTED AS A 2008 BEST BUSINESS BOOK OF THE YEAR BY THE ECONOMIST

The Net Generation Has Arrived.
Are you ready for it?

Chances are you know a person between the ages of 11 and 30. You've seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen, and doing who-knows-what on Facebook or MySpace. They're the first generation to have literally grown up digital--and they're part of a global cultural phenomenon that's here to stay.

The bottom line is this: If you understand the Net Generation, you will understand the future.

If you're a Baby Boomer or Gen-Xer: This is your field guide.

A fascinating inside look at the Net Generation, Grown Up Digital is inspired by a $4 million private research study. New York Times bestselling author Don Tapscott has surveyed more than 11,000 young people. Instead of a bunch of spoiled “screenagers” with short attention spans and zero social skills, he discovered a remarkably bright community which has developed revolutionary new ways of thinking, interacting, working, and socializing.

Grown Up Digital reveals:

• How the brain of the Net Generation processes information
• Seven ways to attract and engage young talent in the workforce
• Seven guidelines for educators to tap the Net Gen potential
• Parenting 2.0: There's no place like the new home
• Citizen Net: How young people and the Internet are transforming democracy

Today's young people are using technology in ways you could never imagine. Instead of passively watching television, the “Net Geners” are actively participating in the distribution of entertainment and information. For the first time in history, youth are the authorities on something really important. And they're changing every aspect of our society-from the workplace to the marketplace, from the classroom to the living room, from the voting booth to the Oval Office.

The Digital Age is here. The Net Generation has arrived. Meet the future.

About this title

Review

A thoughtful antithesis to entrenched and sometimes alarmist managerial opposition to internet-influenced behaviours. -- Financial Times, December 11, 2008

An insightful, data-rich analysis with broad implications for managers, marketers, and politicians. -- BusinessWeek, December 8, 2008

Challenging times call for new approaches... As Tapscott says, "Understand the Net generation, and you will understand the future". -- The Independent, March 3, 2009

Explains why the net generation, who grew up playing video games... have actually been improved by the experience.
-- Economist, December 5, 2008

Review

A thoughtful antithesis to entrenched and sometimes alarmist managerial opposition to internet-influenced behaviours.

Edition details

• Publisher: McGraw Hill
• Publication date: 2009
• ISBN 10: 0071508635
• ISBN 13: 9780071508636
• Binding: Hardcover
• Language: English
• Number of pages: 384