Successful Business Intelligence: Secrets to Making BI a Killer App - Hardcover

Howson, Cindi

Hardcover

ISBN 10: 0071498516 ISBN 13: 9780071498517

Publisher: McGraw-Hill Education, 2008

Synopsis

Offers guidance for companies looking to embark upon their first BI project as well as those hoping to maximize their current deployments. This title outlines the key steps to make BI an integral part of your company's culture and demonstrates how your company can use BI as a competitive differentiator.

About this title

From the Back Cover

In today's highly competitive global economy, actionable business intelligence (BI) is crucial to success. Yet while many companies have made substantial investments in BI infrastructure, few employees are taking advantage of the powerful BI tools they have at their fingertips. This is because technology is only part of a truly successful, company-wide BI strategy. Executive support, an analytic culture, and strong business-IT partnerships and collaboration are among the many other facets that make up a winning end-to-end BI initiative.

Written by industry analyst and BI consultant Cindi Howson, Successful Business Intelligence: Secrets to Making BI a Killer App reveals how to get the most value out of your BI investments. The book draws on exclusive survey data and real-world case studies of BI success stories at Continental Airlines, The Dow Chemical Company, Corporate Express, 1-800 CONTACTS, and other companies to identify proven BI best practices you can put to use in your organization, including:

• Gaining executive support and aligning your BI strategy with business goals
• Organizing BI teams and experts for success
• Choosing the best BI tools to meet user and business needs
• Improving data quality so decision-makers trust the BI solution
• Finding the relevance of BI to all employees, including front-line workers
• Using agile development processes to deliver BI capabilities and improvements at the speed of business
• Measuring success in multiple ways

Business intelligence has the power to change people's way of working, to enable businesses to compete more effectively and efficiently, and to help non-profits stretch their dollars further. Successful Business Intelligence: Secrets to Making BI a Killer App holds the key to bringing technological innovations together with the people, processes, and culture of any organization in order to achieve a competitive and profitable BI strategy.

Synopsis

This title helps you maximize your Business Intelligence ROI. This book will help business decision-makers and Business Intelligence professionals get the most value out of their BI investments. You will learn about the components of a BI architecture, how to choose the appropriate tools and technologies, and how to roll out a BI strategy throughout the organization. Chapters include case studies and best practices that explain how successful companies execute on the topic at hand.

Edition details

• Publisher: McGraw-Hill Education
• Publication date: 2008
• ISBN 10: 0071498516
• ISBN 13: 9780071498517
• Binding: Hardcover
• Language: English
• Number of pages: 256