Project Management in New Product Development (MECHANICAL ENGINEERING) - Hardcover

Barkley, Bruce T.

 
9780071496728: Project Management in New Product Development (MECHANICAL ENGINEERING)

Synopsis

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Turn Innovative Ideas into Products and Services―and Manage and Control Them Using Project Management Tools

The first book to integrate project management and product development, Project Management in New Product Development shows you how to manage the translation of ideas into new products and services and get them to market cheaper, better, and faster using advanced project management tools and techniques.

Packed with detailed case studies and illustrations, this unique book explains how to move new products and services quickly from concept to product to market as a managed and seamless process free of problems and delays. This project tool also shows how to ensure that bad products are stopped at gateway points, before they become product and project failures. Project Management in New Product Development features:

  • The first integrated treatment of project management and new product development designed for modern, globallyoriented firms
  • Numerous case studies covering software, technology, electronics, construction, telecommunications, military, and aerospace
  • 150 informative tables, figures, and graphics

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About the Author

Bruce Barkley (Cummings, GA) is a project management consultant and a facility member at the Kellog Graduate School of Management.

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Other Popular Editions of the Same Title

9780070229495: Project Management in New Product Development

Featured Edition

ISBN 10:  007022949X ISBN 13:  9780070229495
Softcover