Don't Keep Me A Secret: Proven Tactics To Get Referrals And Introductions (BUSINESS BOOKS) - Softcover

Cates, Bill

Softcover

ISBN 10: 0071494545 ISBN 13: 9780071494540

Publisher: McGraw-Hill, 2007

Synopsis

Create an Army of Advocates for You and Your Business

Word-of-mouth, person-to-person connections matter more to your success than all the hard-sell strategies in the world. This ingenious self-marketing guide by America's #1 “Referral Guru” reveals surefire secrets that will help you to identify, and successfully meet, hundreds of high-quality referrals. Without spending a dime, you can shorten your sales cycle, increase your profits, and expand your network of friends and contacts--by giving them something to talk about. You will discover

• The 7 Deadly Referral Mistakes and How to Avoid Them
• 12 Ways to Get Great Prospects Calling You
• 10 Social Prospecting Ideas That Generate Referrals
• 6 Tactics for Stronger Introductions
• PLUS the 4-Point VIPS MethodTM for Asking for Referrals

Whether you're a small business owner, self-employed worker, or company salesperson, referrals are the most inexpensive and effective way to drum up business. With Cates' techniques, you can establish a real name for yourself by making more connections, and more money, than you ever thought possible.

“I dare you to read this book and not come away with a dozen or more ideas you can put to use immediately.” -Gerhard Gschwandtner, publisher, Selling Power magazine

About this title

Synopsis:

The secret is out ...the author of "Get More Referrals Now!" reveals attention-getting tips for sales professionals. "Get More Referrals Now!" showed how to build a referral-based business, and introduced readers to Cates' referral-based marketing system. The referral guru takes it one step further with "Don't Keep Me a Secret!", providing specific tactics and strategies that boost referrals and lead to more introductions. Cates' easy-to-use tactics show sales professionals how to make connections that really pay off - in person, on the phone, through email, and over the Internet.

About the Author:

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

About this edition

• Publisher: McGraw-Hill
• Publication date: 2007
• ISBN 10: 0071494545
• ISBN 13: 9780071494540
• Binding: Paperback
• Number of pages: 176