Sell the Brand First: How to Sell Your Brand and Create Lasting Customer Loyalty (BUSINESS BOOKS) - Hardcover

Stiff, Dan

Hardcover

ISBN 10: 0071470425 ISBN 13: 9780071470421

Publisher: McGraw Hill, 2006

Synopsis

HardCover Pub Date: 2006. Pages: 256 in Publisher: Mcgraw-Hill A and has the tremendous power to the customers create a positive experience that will resonate with your So Why do you-and most other salespeople-focus on selling your product or service. but not on selling your andSell the and First reveals a fresh. highly effective way to close the sale: by selling to your customers from and strength. Corporate trainer and and selling specialist Dan Stiff shares his proven and Staircase Method-a four -step process that shows you how to hone in on your customers' mind-sets. create sales pitches based on how your and fits into your consumers' lifestyles. and fully satisfy the trade buyers' needs and expectations.Even the most experienced salespeople tend to simply adopt their marketing department's version of their and. Stiff helps you become a and Ambassador by making your and ...

About this title

From the Back Cover:

Why make selling harder than necessary?

Lead with your brand!

Featuring real-life examples from internationally recognized brands such as IBM, NCR, Black & Decker, Home Depot/Expo, and DeWALT, Sell the Brand First offers priceless tips on selling your brand, its function, and its value to your customers.

"Practical advice on how all salespeople can use the brand to boost their sales."-Neil Rackham, bestselling author of Spin Selling

"Selling a product without the brand is like selling a car without the wheels! This is a great read for anyone who touches the customer and interfaces with the brand!"-Dan Gregory, Vice President - Marketing, DeWALT Industrial Tools

"If you want to build your brand and think it resides only in the territory of marketing, then read Sell the Brand First and put its new principles to work."-Clifford Hall, Chief Operating Officer, Timex Group

"Building a successful organization requires all employees to focus on continually creating brand value, especially salespeople who are the first line to customers. Dan Stiff's approach provides sales professionals with a unique framework to do just that."-Paul Butler, Director, Global Organizational Learning and Development, Gillette

"In today's business environment of mega retailers, global product sourcing and private label brands, domestic manufacturers must focus on 'selling the brand first' to add value. A seasoned industry executive, Stiff shares insightful, hard-hitting examples of Brand Selling at its best!"-Thomas P. Armstrong, Vice President-Vendor Service, Home Depot

Synopsis:

Why make selling harder than necessary? From iPod to Williams-Sonoma to O magazine - brands have the power to sell themselves! Branding is one of the most powerful tools for creating a product that resonates with consumers. Yet, as brand-selling guru Daniel Stiff explains, the importance of the brand message has not yet reached those who work most closely with customers - the sales force. In "Sell the Brand First", Stiff gives you a proven four-step method for achieving outstanding success by selling from brand strength. Using engaging real-life examples and sample dialogues, he walks you through the brand-selling process and offers priceless tips on how to tune into a customer's needs and expectations and satisfy them.

About this edition

• Publisher: McGraw Hill
• Publication date: 2006
• ISBN 10: 0071470425
• ISBN 13: 9780071470421
• Binding: Hardcover
• Number of pages: 256