The Houdini Solution: Put Creativity and Innovation to work by thinking inside the box: Why Thinking Inside the Box is the Key to Creativity (NTC SELF-HELP) - Softcover

Schenck, Ernie

Softcover

ISBN 10: 007146204X ISBN 13: 9780071462044

Publisher: McGraw-Hill Education, 2006

Synopsis

Transform the shackles of conformity into the tools for generating amazing, unconventional results

Houdini performed his greatest tricks within the confines of a box. Now one of the advertising industry's brightest and most innovative stars shows you how to do likewise: to use the power of thinking inside the box to unleash the power of innate creativity.

Who hasn't been extremely creative when boxed into an exceedingly tight deadline or budget? The Houdini Solution introduces a radical theory of how to generate more focused and powerful ideas by accepting, and even thriving on, constraints instead of being controlled by them. Filled with inspiring anecdotes and intriguing exercises that will yield surprising results, this book will spur you on to unleash the full power of your creativity, work magic in the workplace, and succeed beyond your wildest dreams.

Key features

Presents an innovative strategy for fostering creativity that anyone can apply to both work and personal life

Schenck has done groundbreaking advertising work for Royal Caribbean Cruise Line, United Airlines, Dreamworks SKG, Volkswagen, Saturn, Sony, and many other brands

Schenck's spot for John Hancock 'Sarajevo,' was an Emmy Award nominee for best commercial of the year

About this title

From the Back Cover:

Don't struggle against limitations. Think like Houdini--and work your magic!

You've heard it a million times: Think outside the box. But what about Harry Houdini? The legendary magician did his best work shackled, handcuffed, and chained inside the smallest of boxes----and yet he managed to find his way out every time. The same is true with creativity. It's the restraints themselves that spark the creative process, inspiring the most ingenious solutions.

That's the secret of The Houdini Solution. Written by Ernie Schenck, the award-winning creative mind behind some of today's hottest advertising campaigns, this eye-opening book smashes through the clichés you've heard about creative thinking and shows you how to use that proverbial "box" to full advantage. You'll learn how to:

• Slip through the loopholes of the professional straightjacket
• Use that last-minute deadline as your chance to dazzle
• Face a wall of resistance and see an opening for success

It's not magic. It's creativity at work. And, inspired by Houdini, it's your golden opportunity to beat the odds, amaze your audience, and come out on top.

About the Author:

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

About this edition

• Publisher: McGraw-Hill Education
• Publication date: 2006
• ISBN 10: 007146204X
• ISBN 13: 9780071462044
• Binding: Paperback
• Number of pages: 240