Fast Innovation: Achieving Superior Differentiation, Speed to Market, and Increased Profitability: Achieving Superior Differentiation, Speed to Market, and Increased Profitability (MGMT & LEADERSHIP) - Hardcover

George, Michael L.; Works, James; Watson-Hemphill, Kimberly; Christensen, Clayton M.

Hardcover

ISBN 10: 0071457895 ISBN 13: 9780071457897

Publisher: McGraw Hill, 2005

Synopsis

“How can I create an innovation engine that will consistently deliver substantial organic growth?”

This question is the number-one issue for most CEOs and senior executives today. Innovation is a critical driver of organic growth, yet based on the authors' research, only a small percent of companies effectively use innovation to sustain long-term, profitable growth. And the stakes couldn't be higher-failure to create successful new products, services, and business models causes stagnating or declining profits.

Now, for the first time, experts Michael George, James Works and Kimberly Watson-Hemphill explain the surprising and significant gap between the CEO's growth goals and actual performance. The authors, who are experts at connecting strategy to execution, give you a complete blueprint for exploiting the strategic and operational dimensions of innovation.

Using fresh insights about the true drivers of fast time-to-market and the inadequate success rate of innovation, Fast Innovation reveals:

• Why current approaches to innovation fail
• A new strategic and tactical plan that will help your company dramatically reduce time-to-market by 50 to 80 percent
• The secret for finding out what your customers really want (not just what they say they want)
• Tools and methods for turning customer insights into ideas that will generate significant ROI
• The key levers that senior leadership must engage to create innovation capability across the business

You'll receive specific actionable solutions for driving disruptive and sustaining innovation at the strategic, portfolio and project level. You'll also learn how to improve how much time your innovation teams actually spend innovating, and discover the changes that must be launched at the corporate level in order to enable the whole business to embrace and get results from this approach.

About this title

About the Authors

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide.

From the Back Cover

Achieving Superior Differentiation, Speed to Market, and Increased Profitability

“Of all the innovation books we've read post-Christensen, this one does the best at speaking the language of the CEO and other top executives.”- Harvard Business School Working Knowledge

“My understanding of innovation has been enlarged through my interactions with Mike. I am grateful that in the writing of this book Mike has relied upon my research and that I have similarly been able to build upon his understanding. I thank him for providing all of us with the set of practical implementation tools presented in this book.”-CLAYTON M. CHRISTENSEN, Robert and Jane Cizik Professor of Business Administration, Harvard Business School, author of The Innovator's Dilemma, The Innovator's Solution, and Seeing What's Next

“Growth through innovation is key to Eli Lilly and Company. To serve our commitment to meeting medical needs and achieve our growth goals requires more innovation, faster innovation and, at the same time, less resource consumption and risk. This book identifies some of the significant changes in strategy and tactics needed for an innovation process to achieve these goals. Every executive concerned with the changing business of innovation would do well to become familiar with the principles contained in this book.”-ALPHEUS BINGHAM, Vice President, Strategy, Lilly Research Laboratories, Eli Lilly and Company

“Texas Instruments recognizes the importance of creating highly differentiated products with faster time-to-market as the driver of profitable growth. In this book, you will receive the strategic insight and the practical tool set needed to significantly improve your company's rate of successful innovations. I encourage every executive who is interested in accelerating the growth of his business to read this book.”-EMERY POWELL, New Product Development, Texas Instruments Inc.

Edition details

• Publisher: McGraw Hill
• Publication date: 2005
• Language: English
• ISBN 10: 0071457895
• ISBN 13: 9780071457897
• Binding: Hardcover
• Number of pages: 300