Synopsis
This book speaks directly to sales and marketing professionals and managers, showing them how to write proposals and presentations that sell
It takes a short, no-nonsense approach, and delivers the lessons that make the difference between being the winner and being an “also-ran.”
Will be augmented by an MHPE web site that offers additional supporting materials.
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About the Author
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
From the Back Cover
Persuasive Proposals and Presentations
Persuasive writing wins business and builds careers. Persuasive Proposals and Presentations details twenty-four frontline techniques that today's best business writers use to answer questions, eliminate uncertainties, and move readers toward a successful close. Whether you're presenting to a client for the first time, responding to a formal Request for Proposal (RFP), or submitting an informal proposal on your own, this hands-on guidebook will dramatically improve your persuasiveness by showing you how to:
Tell readers what they want to hear * Focus on a theme * Detail unique qualifications * Stick to the point * Use endorsements effectively * Write for your audience * Create organized appendices * Enhance readability
You don't have to be a great writer to create a winning proposal; you just need to know how it's done. Persuasive Proposals and Presentations will provide you with professional tips and techniques for writing proposals that prove to your readers that you are organized, interested, easy to work with, and, above all, the best choice.
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Persuasive Proposals and Presentations: 24 Lessons for Writing Winners (The McGraw-Hill Professional Education Series)
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Persuasive Proposals and Presentations : 24 Lessons for Writing Winners
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McGraw-Hill Companies, The, 2004
ISBN 10: 0071450890
ISBN 13: 9780071450898
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Persuasive Proposals and Presentations : 24 Lessons for Writing Winners
Published by
McGraw-Hill Companies, The, 2004
ISBN 10: 0071450890
ISBN 13: 9780071450898
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Persuasive Proposals and Presentations : 24 Lessons for Writing Winners
Published by
McGraw-Hill Companies, The, 2004
ISBN 10: 0071450890
ISBN 13: 9780071450898
Used
Softcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 14736034-6
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Persuasive Proposals and Presentations: 24 Lessons for Writing Winners (The McGraw-Hill Professional Education Series)
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Persuasive Proposals And Presentations: 24 Lessons For Writing Winners
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ISBN 10: 0071450890
ISBN 13: 9780071450898
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Persuasive Proposals and Presentations: 24 Lessons for Writing Winners (The McGraw-Hill Professional Education Series)
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