The Ten Demandments: Rules to Live By in the Age of the Demanding Customer: Rules to Live by in the Age of the Demanding Consumer

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9780071427357: The Ten Demandments: Rules to Live By in the Age of the Demanding Customer: Rules to Live by in the Age of the Demanding Consumer

This is a straight-talking rulebook every business person must read. Today's empowered customers are more informed, and therefore, more powerful and demanding, than at any time in the past. "The Ten Demandments" tells you exactly what these customers want, and what they'll do if they don't get it. It is a call to action that will, finally and forever, show you how to satisfy each customer first, last, and always. Marketing maverick Kelly Mooney, shows how you can: earn trust with every customer interaction; put customers in charge and exceed their expectations; align marketing and sales channels to present a unified face to customers; infuse your organization with consumer-centric thinking; and much more!'To carry out a customer-centric strategy, every company needs a customer bible like "The Ten Demandments" to believe in and to execute against' - Guy Kawasaki, CEO, Garage Technology Ventures. '[Mooney] combines hands-on experience with breakthrough thinking - which is exactly what most business people need as they try to navigate the new world of competition' - Alan Webber, Founding Editor, "Fast Company". 'What a great idea! Here's an eleventh demandment: If you want your company to succeed, you better understand all ten of Mooney's concepts' - Seth Godin, Author, "Survival Is Not Enough". Kelly Mooney is president and chief experience officer of Ten/Resource, a leading interactive marketing company, with clients ranging from Victoria's Secret to Ford Motor Company to Hewlett-Packard. Mooney lectures widely on customer experience and has been profiled in print media including "Time", Fortune, Inc., and Fast Company, and on NPR, CBS, and CNN.

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Review:

"The 10 Demandments applies to every business that needs good customer relationships - and what business doesn't? Building a business model, securing capital, hiring talent, and developing a compelling offer is all for naught unless you have customers. To carry out a customer-centric strategy, every company needs a customer bible like The 10 Demandments to believe in and to execute against." - Guy Kawasaki, author of Rules for Revolutionaries

From the Publisher:

An informed and interactive roadmap to the hearts, minds, desires, and demands of the new consumer – a manifesto for becoming truly customer-centered, from the actual consumers’ perspective.

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