The 30 Second Commute : The Ultimate Guide to Starting and Operating a Home-Based Business - Softcover

Williams, Beverley

Softcover

ISBN 10: 0071424067 ISBN 13: 9780071424066

Publisher: McGraw-Hill Professional, 2004

Synopsis

More Americans work at home today than ever before. Is it your turn to make the leap? Running your own home-based business is loaded with fringe benefits - and fraught with potential disasters! Fortunately, living the lifestyle you've always dreamed about is easier than ever with "The 30-Second Commute", your guide to launching a home-based business that is both personally and financially rewarding.Written by two of today's leading home business experts, including the U.S. Small Business Administration's 2002 "Home Business Advocate of the Year," and loaded with practical information, "The 30-Second Commute" will help you start and build a successful company while avoiding the most common potholes and roadblocks along the way. You'll discover how to: determine the business that's right for you and the marketplace; write a business plan that virtually ensures your success; find the financing you need to start and grow your business; market and sell your products and services - even if you have NO marketing experience; manage your time effectively, and beat the "home-alone blues". Get your business and your family to coexist, and even benefit from each other. There's no better time than now to start your own business. And there's no better place than your own home. So open this book and unlock the secrets to enjoying your own 30-second commute.

About this title

About the Authors

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Teaches research methods, statistics, and organizational behavior in the masters and doctoral programs of public administration and business. Cooper's Ph.D. is from Kent State University. In addition to grants, articles, books, and monographs, he has received several teaching awards, most recently from the College of Architecture, Urban & Public Affairs. Dr. Cooper serves as the managing director of the Cooper Research Group, a consultancy specializing in customer satisfaction, loyalty, defection, and market segmentation research for the electronics and computer industries. Currently, he provides senior management of domestic and global firms with brand, segmentation, and service analysis. Prior to his academic career, Cooper was responsible for executive recruitment at a Fortune 500 and was an U.S. Air Force Captain during four years of active duty.

From the Back Cover

More Americans work at home today than ever before. Is it your turn to make the leap?

Running your own home-based business is loaded with fringe benefits and fraught with potential disasters! Fortunately, living the lifestyle you've always dreamed about is easier than ever with The 30-Second Commute, your guide to launching a home-based business that is both personally and financially rewarding.

Written by two of today's leading home business experts, including the U.S. Small Business Administration's 2002 "Home Business Advocate of the Year," and loaded with practical information, The 30-Second Commute will help you start and build a successful company while avoiding the most common potholes and roadblocks along the way. You'll discover how to:

-Determine the business that's right for you and the marketplace
-Write a business plan that virtually ensures your success
-Find the financing you need to start and grow your business
-Market and sell your products and services even if you have NO marketing experience
-Manage your time effectively, and beat the "home-alone blues"
-Get your business and your family to coexist, and even benefit from each other

There's no better time than now to start your own business. And there's no better place than your own home. So open this book and unlock the secrets to enjoying your own 30-second commute.

Edition details

• Publisher: McGraw-Hill Professional
• Publication date: 2004
• Language: English
• ISBN 10: 0071424067
• ISBN 13: 9780071424066
• Binding: Paperback
• Number of pages: 240