The Marine Corps Way: Using Maneuver Warfare to Lead a Winning Organization - Hardcover

Santamaria, Jason; Martino, Vicent; Clemons, Eric

Hardcover

ISBN 10: 007142377X ISBN 13: 9780071423779

Publisher: McGraw-Hill Inc.,US, 2003

Synopsis

This title highlights leadership strategy designed for the battlefield, adapted for the boardroom. It is based on a cover story in the Harvard Business Review entitled "Maneuver Warfare," "The Marine Corps Way" shows business leaders and managers how to adopt the principles and strategies that have made the Marine Corps so successful. Written by a Wharton professor and two former Marines who have now moved on to the business world, the book brings a consummate mix of business savvy and military know-how to bear on the challenges faced by today's managers. The centerpiece of the management model it espouses is maneuver warfare, in which the forces of disorder and uncertainty are used to undermine an enemy's ability to fight as a coordinated, effective whole. In "The Marine Corps Way", rousing case studies and examples culled from both military and business history illustrate the power of maneuver warfare tactics, and how to use them to win the war for profits and market share.

About this title

About the Author

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From the Back Cover

The Marine Corps Way shows managers at all levels how to apply the tactics and techniques of maneuver warfare to achieve overwhelming results in today's fiercely competitive market environment. The Marine Corps Way illustrates the power of maneuver warfare and shows you how to apply it directly to your business. You'll learn how to reshape your organization based on seven guiding principles:

-Targeting critical vulnerabilities
-Boldness
-Surprise
-Focus
-Decentralized decision-making
-Tempo
-Combined arms

You will also learn how to master the intangibles of any maneuver warfare-based approach and unlock the ingenuity and energy of your people by emulating the Marines' three leadership pillars:

-Setting the example for others to follow
-Taking care of those in your charge
-Investing in the leadership development of each and every member of the organization

Advance Acclaim for The Marine Corps Way

"This book not only captures the essence of how the Marine Corps has influenced our leadership practices and culture at FedEx but also introduces a powerful approach to rising above the competition and meeting the customer's needs in today's challenging and uncertain business environment."

Frederick W. Smith, Chairman, President, and Chief Executive Officer, FedEx Corporation

"I found the book fascinating. For someone who spent thirty-five years in the Marine Corps and now almost four years as a CEO in the private sector, the book offers much from a professional and personal standpoint. It is far more than a book on leadership or effective management. It is equally a history book, a book on the "future" and, most important, a book on the basics of success. On the battlefield or in the boardroom, maneuver warfare works!"

General Charles Krulak, 31st Commandant of the Marine Corps and CEO, MBNA Europe

"As sponsors of the Wharton Leadership Venture, a program which puts MBA students through USMC problem-solving exercises, General Motors believes the concepts in this book are crucial to success in the fiercely competitive automotive industry. In the Marine Corps Way, the authors do an excellent job providing a clear framework for employing battle-tested, Marine Corps tactics and leadership principles in your business."

Bob Lutz, General Motors Vice Chairman of Product Development and GM North America Chairman

"Business tactics have evolved in ways that are analogous to the evolution of warfare. The authors have done an excellent job revealing how companies can apply these tactics of modern maneuver warfare, such as speed, surprise, and subtlety, to achieve breakthrough results in business."

Nigel Morris, Vice Chairman and Co-founder, Capital One Financial

A shrewd, insightful application to business practices of the principles which sustained the Marine Corps in 228 years of combat."

Bing West, Former Assistant Secretary of Defense for International Security Affairs and Co-Author of The March Up: Taking Baghdad with the 1st Marine Division

"The Marine Corps Way and its adaptation of Maneuver Warfare to business is a terrific read. It's entertaining, educational, and a valuable competitive tool for any business leader who wants to outdistance the competition."

Dick Couch, Author of The Warrior Elite and The Mercenary Option

"We at Southwest Airlines benefited considerably from our direct interaction with the Marines in 1998. The lessons in this book not only ring familiar but also offer valuable new insights into competitive strategy and leadership in business."

Donna Conover, Executive Vice President, Southwest Airlines

The authors provide in-depth treatments of each principle and back them up with historical case studies - forty-six in all - that illustrate the principle in action, both on the battlefield and in the boardroom. Advancing these illustrations one step further, the authors also describe the modern-day techniques and practices that make the Marines such a successful organization and adapt them for application in business.

Embrace these techniques and practices and you'll turn your business into a lean, mean, profit machine that out-thinks and outflanks stronger, better-equipped competitors.

Edition details

• Publisher: McGraw-Hill Inc.,US
• Publication date: 2003
• Language: English
• ISBN 10: 007142377X
• ISBN 13: 9780071423779
• Binding: Hardcover
• Number of pages: 256