More Words That Sell (MARKETING/SALES/ADV & PROMO) - Softcover

Bayan, Richard

Softcover

ISBN 10: 0071418539 ISBN 13: 9780071418539

Publisher: McGraw Hill, 2003

Synopsis

A companion to the bestselling Words that Sell, the next definitive advertising word-and phase book

More Words That Sell is packed with 3,500high-powered, idea-generating words, phrases, and slogans, arranged by category and purpose (example categories include Power Words, Sounds, Technology, Youth Market, and dozens more). Containing checklists and other helpful features like its bestselling predecessor Words That Sell--but with literally no overlapping words--it will be valuable for devotees of that classic book and new fans.

More Words That Sell includes:

• Power words for heightening impact
• Positive personal qualities for selling oneself
• Cliche's to avoid
• Color names beyond just red, white, blue, yellow, etc.
• Words that reflect current trends in popular culture

With all words reflecting current use in advertising and media, and sections covering internet marketing and advertising, More Words That Sell will be a must-have word and-phrase reference for writers of all types.

About this title

From the Back Cover:

More than 3,500 words, phrases, and slogans guaranteed to hit your target with power and precision--every time!

In today's highly competitive, quick-hitting marketplace, choosing the correct words is vital to the success of your message--far too vital to be left to chance! More Words That Sell provides you with more than 3,500 high-powered, high-profit words, phrases, and slogans that have proven their ability to hold readers' attention as you deliver your message and to persuade them to respond.

Taking up where the bestselling Words That Sell left off, More Words That Sell supplies you with all-new tools for fine-tuning your copy and hitting the hot buttons of your target audience. Nearly thirty alphabetically arranged, special-purpose categories help you quickly locate exactly the words you need to:

• Make readers feel your message instead of just read it
• Add muscle to your copy by using powerful verbs and adjectives
• Find the right words and phrases for niche markets
• Boost results by using words that appeal to basic human needs
• Invite interaction from website visitors--and bring those visitors back
• Create a favorable impression with resumes and cover letters as well as with general business correspondence such as reports and memos
• Use colors, fragrances, sounds, and textures for vivid sensory appeal

Ask any veteran writer and you'll be told that one word can make or break a message. Finding that word under the pressure of a tight deadline, however, can be difficult if not impossible. Let More Words That Sell help you choose the words that will boost the effectiveness and profitability of your message--whether you're promoting products, ideas, your business, or yourself.

About the Author:

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

About this edition

• Publisher: McGraw Hill
• Publication date: 2003
• ISBN 10: 0071418539
• ISBN 13: 9780071418539
• Binding: Paperback
• Edition number: 1
• Number of pages: 176