MMS Wireless Application Development - Hardcover

Guthery, Scott; Cronin, Mary

Hardcover

ISBN 10: 007141178X ISBN 13: 9780071411783

Publisher: McGraw-Hill Education, 2003

Synopsis

Jumpstart your MMS application development. Perfect for building multimedia messaging APPs that work on media - capable handsets worldwide, this guide provides a thorough tutorial in MMS programming interfaces, applications, and distribution - putting you steps ahead in delivering today's hottest mobile applications. Wireless software expert Scott Guthery teams with mobile commerce specialist Mary Cronin to show you how to: design, build, and integrate MMS messaging into your application environment; preview your applications with a 'build it yourself' MMS testing platform ; create code that harnesses the profit power of synchronized animated graphics and audio for mobile messaging; kick off your own applications with step-by-step examples and sample code; make a business case for content-rich mobile applications; partner with application aggregators, content providers, and MMS infrastructure vendors to accelerate adoption of your apps.This book is for you if - you want a one-stop resource on MMS application design, development, and integration; you are building multimedia apps for a variety of mobile devices; you need to understand the business and distribution models for MMS services; you want to see some sample code for compelling MMS applications; you are looking for detailed technical information on MMS messages; you develop content for wireless carriers or wireless media providers; you want to learn from the early adopters of multimedia wireless services; and you need comprehensive answers on MMS interfaces and standards. Other books offer application overviews. "Developing MMS Applications" gets you writing code.

About this title

About the Authors

Scott B. Guthery is the Chief Technology Officer of Mobile-Mind, a leading provider of wireless consulting services and SIM applications. Previously he led the team that developed the smart card for Schlumberger Corp. and served as the lead designer of Microsoft's Smart Card for Windows. He has authored GSM standards and holds 3 patents for his work on smart cards and real-time systems, and is a member of the European Telecommunications Standards Institute (ETSI). Guthery is one of the best known names in the SIM field.

Mary J. Cronin is a professor of management at the Carroll School of Management, Boston College, and a noted speaker on electronic commerce and Internet business strategies. She is the author of Doing Business on the Internet , Doing More Business on the Internet, and Global Advantage on the Internet.

From the Back Cover

Jumpstart your MMS application development

Perfect for building multimedia messaging apps that work on media- capable handsets worldwide, this guide provides a thorough tutorial in MMS programming interfaces, applications, and distribution putting you steps ahead in delivering today s hottest mobile applications. Wireless software expert Scott Guthery teams with mobile commerce specialist Mary Cronin to show you how to:
* Design, build, and integrate MMS messaging into your application environment
* Preview your applications with a build it yourself MMS testing platform
* Create code that harnesses the profit power of synchronized animated graphics and audio for mobile messaging
* Kick off your own applications with step-by-step examples and sample code
* Make a business case for content-rich mobile applications
* Partner with application aggregators, content providers, and MMS infrastructure vendors to accelerate adoption of your apps

This book is for you if
* You want a one-stop resource on MMS application design, development, and integration
* You are building multimedia apps for a variety of mobile devices
* You need to understand the business and distribution models for MMS services
* You want to see some sample code for compelling MMS applications
* You are looking for detailed technical information on MMS messages
* You develop content for wireless carriers or wireless media providers
* You want to learn from the early adopters of multimedia wireless services
* You need comprehensive answers on MMS interfaces and standards

Other books offer application overviews. Developing MMS Applications gets you writing code.

Edition details

• Publisher: McGraw-Hill Education
• Publication date: 2003
• Language: English
• ISBN 10: 007141178X
• ISBN 13: 9780071411783
• Binding: Hardcover
• Number of pages: 272