The Product Manager's Field Guide: Practical Tools, Exercises, and Resources for Improved Product Management

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9780071410595: The Product Manager's Field Guide: Practical Tools, Exercises, and Resources for Improved Product Management

This is the first all-in-one guide to the techniques and tools of today's top product managers. Linda Gorchels' bestselling "The Product Manager's Handbook" introduced thousands of professionals to the expanding roles and responsibilities of a product manager in today's demanding marketplace. Now, in "The Product Manager's Field Guide", Gorchels explores the specific skills, abilities, and competencies that separate the outstanding product manager from the average and provides you with a detailed action plan for becoming a product manager capable of creating consistent customer delight and long-term competitive advantage. "The Product Manager's Field Guide" tells you everything you need to know to create a clear vision and strategy for any product or service and then drive that vision throughout all levels of your organization and the marketplace.Look to it for: wide-ranging exercises and self-assessments for developing and rating your skills and competencies; tools and action steps for using your skills to enhance customer satisfaction and competitive position; the five competencies of a top-performing product manager - and ways to practice and incorporate them into your daily routine; and, today's best product managers must have the skills, vision, and flexibility of a start-up entrepreneur--even when they work for a Fortune 100 company! "The Product Manager's Field Guide" is a step-by-step action guide for learning and developing those skills and building a product management career that is productive, profitable, and professionally rewarding.

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About the Author:

Linda Gorchels has extensive experience as a product and marketing manager and is currently managing director of executive marketing seminars in the executive education department of the school of business, University of Wisconsin-Madison. She is the author of the bestselling The Product Manager's Handbook.

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Gorchels, Linda
Published by McGraw-Hill Education - Europe, United States (2003)
ISBN 10: 0071410597 ISBN 13: 9780071410595
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Book Description McGraw-Hill Education - Europe, United States, 2003. Paperback. Book Condition: New. 230 x 186 mm. Language: English . Brand New Book. This is the first all-in-one guide to the techniques and tools of today s top product managers. Linda Gorchels bestselling The Product Manager s Handbook introduced thousands of professionals to the expanding roles and responsibilities of a product manager in today s demanding marketplace. Now, in The Product Manager s Field Guide , Gorchels explores the specific skills, abilities, and competencies that separate the outstanding product manager from the average and provides you with a detailed action plan for becoming a product manager capable of creating consistent customer delight and long-term competitive advantage. The Product Manager s Field Guide tells you everything you need to know to create a clear vision and strategy for any product or service and then drive that vision throughout all levels of your organization and the marketplace.Look to it for: wide-ranging exercises and self-assessments for developing and rating your skills and competencies; tools and action steps for using your skills to enhance customer satisfaction and competitive position; the five competencies of a top-performing product manager - and ways to practice and incorporate them into your daily routine; and, today s best product managers must have the skills, vision, and flexibility of a start-up entrepreneur--even when they work for a Fortune 100 company! The Product Manager s Field Guide is a step-by-step action guide for learning and developing those skills and building a product management career that is productive, profitable, and professionally rewarding. Bookseller Inventory # AA39780071410595

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Book Description McGraw-Hill, 2003. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: The first all-in-one guide to the techniques and tools of today's top product managersLinda Gorchels's bestselling "The Product Manager's Handbook introduced thousands of professionals to the expanding roles and responsibilities of a product manager in today's demanding marketplace. Now, in "The Product Manager's Field Guide, Gorchels explores the specific skills, abilities, and competencies that separate the outstanding product manager from the average and provides you with a detailed action plan for becoming a product manager capable of creating consistent customer delight and long-term competitive advantage."The Product Manager's Field Guide tells you everything you need to know to create a clear vision and strategy for any product or service and then drive that vision throughout all levels of your organization and the marketplace. Look to it for: Wide-ranging exercises and self-assessments for developing and rating your skills and competencies Tools and action steps for using your skills to enhance customer satisfaction and competitive position The five competencies of a top-performing product manager--and ways to practice and incorporate them into your daily routine Today's best product managers must have the skills, vision, and flexibility of a start-up entrepreneur--even when they work for a Fortune 100 company! "The Product Manager's Field Guide is a step-by-step action guide for learning and developing those skills and building a product management career that is productive, profitable, and professionally rewarding. Bookseller Inventory # ABE_book_new_0071410597

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Gorchels, Linda
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Book Description McGraw-Hill Education - Europe, United States, 2003. Paperback. Book Condition: New. 230 x 186 mm. Language: English . Brand New Book. This is the first all-in-one guide to the techniques and tools of today s top product managers. Linda Gorchels bestselling The Product Manager s Handbook introduced thousands of professionals to the expanding roles and responsibilities of a product manager in today s demanding marketplace. Now, in The Product Manager s Field Guide , Gorchels explores the specific skills, abilities, and competencies that separate the outstanding product manager from the average and provides you with a detailed action plan for becoming a product manager capable of creating consistent customer delight and long-term competitive advantage. The Product Manager s Field Guide tells you everything you need to know to create a clear vision and strategy for any product or service and then drive that vision throughout all levels of your organization and the marketplace.Look to it for: wide-ranging exercises and self-assessments for developing and rating your skills and competencies; tools and action steps for using your skills to enhance customer satisfaction and competitive position; the five competencies of a top-performing product manager - and ways to practice and incorporate them into your daily routine; and, today s best product managers must have the skills, vision, and flexibility of a start-up entrepreneur--even when they work for a Fortune 100 company! The Product Manager s Field Guide is a step-by-step action guide for learning and developing those skills and building a product management career that is productive, profitable, and professionally rewarding. Bookseller Inventory # AA39780071410595

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Book Description 2003. Paperback. Book Condition: New. 1st. 152mm x 13mm x 267mm. Paperback. The ideal companion to the author's bestselling "The Product Manager's Handbook," "The Product Manager's Field Guide "expands upon the overview and the r.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 228 pages. 0.404. Bookseller Inventory # 9780071410595

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