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Synopsis
"If Wal-Mart founder Sam Walton were alive and heavily involved in the Internet, this is the kind of book he might write." - "Los Angeles Times". Packed with case studies and real-world examples, Loyalty.com reveals what the latest technology shifts mean to marketers in every field - and outlines the fundamentals needed to build customer loyalty that will last.
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About the Author
Frederick Newell is CEO of the international consulting firm Seklemian/Newell. For more than 20 years, he has been guiding marketing strategies for a broad spectrum of important consumer-marketers across the globe as one of North America's leading experts in database marketing, customer relationship management, and the planning, developing, and implementing of customer-based marketing programs. Mr. Newell is a frequent speaker in the U.S., Canada, Mexico, Latin America, Australia, the U.K., Spain, and the Far East. He is an author, columnist, contributing editor, and editorial director for several national and international advertising/marketing trade publications; past member Editorial Advisory Board Marketing Strategy Letter; member of the International Retail Marketing Network; visiting professor at Universidad de Belgrano (Buenos Aries); and visiting lecturer at the Fuqua School of Business at Duke University. Mr. Newell is a member of the Board of Directors and Executive Committee of the Retail Advertising and Marketing Association, International. He has produced seminar series for the Annual Retail Advertising Conference, and produces his own annual Database Marketing Conferences. He was named Advertising Professional of the Year in 1985 and has been named to the Retail Advertising Hall of Fame. Mr. Newell is author of The New Rules of Marketing (McGraw-Hill, 1997).
From the Back Cover
New Rules of CRM for Reaching and Retaining Customers in Today's Ever-Changing E-Commerce Marketplace!
From the day it hit the bookshelves, loyalty.com has been universally acclaimed as the hands-on, common sense rulebook for making intimate, long-lasting customer connections using the power of the Internet. Now let it show you how to use today's interactive Web to discover the values that are important to your customers, use that knowledge to deliver the benefits they want, and build profitable, mutually beneficial relationships that will pay you back today, tomorrow, and well into the future.
Praise for the groundbreaking loyalty.com...
"If Wal-Mart founder Sam Walton were alive and heavily involved in the Internet, this is the kind of book he might write." Dallas Morning News
"Readers tired of buzzword-laden texts that explore the latest business fad will find a lucid and thorough discussion of creating and managing customer relationships in loyalty.com." Choice
"We wake up every morning thinking about how we can do even more to strengthen each and every customer relationship... loyalty.com gets you thinking a lot." Dick Hammill. Senior Vice President, Marketing and Communications, The Home Depot
"This is prerequisite reading for everyone in the organization: operations, merchandising, finance, distribution, human resources and, of course, marketing if you expect your company to win the battle for share of wallet." Terry E. Maloy, Vice President, Marketing, SAM'S Club
"Packs in a lot of advice ... and instructive examples ... For a crash course on the new face of marketing, it's a good read." Executive Edge
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loyalty.com : Customer Relationship Management in the New Era of Internet Marketing
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G007138782XI4N00