Wireless Data for the Enterprise - Hardcover

Faigen, George; Fridman, Boris; Emmett, Arielle

Hardcover

ISBN 10: 0071386378 ISBN 13: 9780071386371

Publisher: McGraw-Hill Education, 2001

Synopsis

Here's the plan to follow when a company decides to "go wireless". This book helps enterprises extend their knowledge base to encompass mobile workers, customers, suppliers - and make money doing it. It maps out how far (and in how many directions) wireless can take businesses, and details methods and technologies to get there. It details new strategies for benefiting from mobile customers and suppliers. It contains case studies of several early Fortune 500 wireless adopters.

About this title

About the Authors

George S Faigen, Chief Marketing and Strategy Officer George S. Faigen is Broadbeam's Chief Marketing ; Strategy Officer, driving the company's strategy as it rapidly expands its presence in new markets. Prior to joining Broadbeam, Faigen was the head of RONIN Consulting, where he developed market entry and growth strategies for products and services offered by global computer and telecommunication firms. In that role, Faigen developed a series of marketing frameworks that distinguish the critical differences between marketing high technology products and the more well known rules associated with fast-moving consumer goods. A frequent speaker at industry events, Faigen has presented at conferences including COMDEX Chicago, Marcus Evans conferences, the Wireless Symposium, Supercomm and Mobile Application Development. Faigen previously worked as VP of Marketing at Wang Laboratories and at IBM, where he held positions in marketing, sales, product development and product research. He has an M.S. in mechanical engineering from the University of Kentucky, a B.S. in mechanical engineering from Carnegie-Mellon University and holds a Professional Engineering License.

Boris Fridman, Founder, Chairman and CEO Boris Fridman is Chairman and Chief Executive Officer of Broadbeam Corporation. He founded the company and led it to become a premier provider of software products designed to offer developers the tools to speed and ease the integration of wireless connectivity and solve common mobility challenges. A wireless data industry visionary, Fridman is a frequent presenter at conferences including CTIA's Wireless show, DCI's Wireless Summit, Wireless IT, COMDEX, PC Expo, eCRM, Mobile Software Forum and Marcus Evans conferences. Fridman's bylined articles have appeared in publications including WirelessNow (online), Wireless Week, Frontline Solutions, Wireless Integration, Data Communications and others. He holds B.S. and M.S. degrees in physics from the University of Belorussia, Minsk, Belarus.

Arielle Emmett (Wallingford, PA) is a leading telecommunications writer and editor. The former Editor-in -Chief of Americas Network, Communications Consultant and Wireless Integration magazine, she is Chief Editor of the Wireless Data Forum and author of Going Mobile II: The Wireless Web & Other Data Solutions (@WDF/CTIA, 2001) and Direct Connections: Making Your Personal Computers Communicate (New American Library, 1986). Emmett is currently a contributing editor for Broadband Wireless Business and Advanstar Communications Special Projects Group.

From the Back Cover

"...A valuable tool for management considering or already involved in wireless project planning. This book addresses the most important questions that all organizations should ask themselves when considering deploying wireless applications." Stephen Drake, Research Manager, Wireless & Mobile Enterprise Access, IDC

THE BLUEPRINT TO FOLLOW WHEN DECIDING IF, WHEN, AND HOW TO "GO WIRELESS"

Here's THE resource a company needs to determine whether or not to go wireless, and how to use wireless data within your organization. You'll find the information needed to gain priceless perspective on:

- Mobile workers
- Customers
- Suppliers
- Setting-up new models for profitability

WIRELESS DATA FOR THE ENTERPRISE will prove invaluable to IT managers, CEOs, CIOs, corporate decision-makers, technical developers, and anyone else involved with deciding how to use wireless data to improve their business.

"We believe this book will help corporate managers develop a sense of what is possible with wireless today to tailor personalized data for users while selecting wireless devices, gateways, and networks. It will show the technical reader how to implement wireless applications that enable disruptive market strategies and new methods to generate revenue, linking enterprise assets securely with people using laptops, personal digital assistants (PDAs), smart phones, palmtops, dashboards, and other varying flavors of mobile devices."

Here is the definitive blueprint for firms considering or already implementing the technologies required to "go wireless." Presented in a clear, concise, and jargon-free style, WIRELESS DATA FOR THE ENTERPRISE:

- Goes beyond the consumer hype to explain both the pitfalls and advantages of "going wireless"

- Offers an unmatched overview of what is currently possible with wireless data, identifying the requirements, illustrating how to implement wireless applications, and focusing on how to make money while doing it

- Provides detailed, step-by-step guidelines on researching and developing wireless pilots and "blueprints," including selecting middleware and implementing security measures

- Includes eye-opening case studies of several early Fortune 500 wireless adopters

Guiding the reader on a journey beyond the Internet and simple cellular systems to a world of wireless knowledge, WIRELESS DATA FOR THE ENTERPRISE will prove to be a valuable "reality check" for the many claims about wireless, sorting out myth from fact, truth from exaggeration.

For managers, it details what can be accomplished in both the business and consumer space utilizing existing applications and networks.

An eye-opening futuristic view of how wireless data will touch every aspect of our lives from home monitoring, to wireless coupons, to email access, to news alerts, to wireless business applications makes for fascinating reading, and helps put present day developments in perspective.

If you or your firm need a single source for authoritative information detailing everything you should know about "going wireless" the search ends here.

Edition details

• Publisher: McGraw-Hill Education
• Publication date: 2001
• Language: English
• ISBN 10: 0071386378
• ISBN 13: 9780071386371
• Binding: Hardcover
• Number of pages: 288