The Disney Way: Harnessing the Management Secrets of Disney in Your Company

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9780071379694: The Disney Way: Harnessing the Management Secrets of Disney in Your Company

"Bill Capodagli and Lynn Jackson's book is all about real magic: stimulating and harmonizing the collective energy of people."­­Ken Blanchard

A Fortune magazine Best Business Book of the Year

Walt Disney inspired generations with his creative genius and shrewd business acumen. While delighting us with the magic of Mickey Mouse, he also introduced corporate America to some innovative and brilliant new ways of doing business. And as everyone knows, the Disney companies have grown beyond anything even Walt himself could have imagined.

Now this practical, hands-on book takes an in-depth look at Disney's business philosophy and the priciples behind it, demonstrating how today's managers can successfully apply them to their own businesses­­no matter what the field.

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From the Back Cover:

A Fortune Best Business Book of the Year!

The Strategies That Built Disney­­and How They can Help Your Business Soar Beyond the Limits of Traditional Management

Walt Disney's dreams, beliefs, and daring launched an entertainment and marketing empire, one whose influence is felt around the world and whose success provides a dynamic model of business excellence. The Disney Way provides an in-depth examination of the Disney philosophy, and explains how to instill it in any company­­to achieve superior teamwork, consistent innovation, and Disney-style success.

Praise for The Disney Way:

"If you've ever wondered exactly how a cartoon rodent spawned a media empire­­and whether your company could learn anything from Disney's methods­­here's your chance to find out ..."
­­Fortune

"This book is all about the real magic: stimulating and harmonizing the collective energy of your people. What works for the world's most famous mouse can work for you."
­­Kenneth H. Blanchard, Bestselling coauthor, Who Ate My Cheese? and The One Minute Manager

"As Bill and Lynn's string of successful clients attests, the principles of good management that form the Disney Way can work their magic on any organization, including yours."
­­Fred Wiersma, Business strategist, Bestselling coauthor, The Discipline of Market Leaders

About the Author:

William Capodagli and Lynn Jackson are the founders of Capodagli Jackson Consulting, a firm that partners with Fortune 500 as well as entrepreneurial companies to help them improve customer service, increase market share, and transform their corporate cultures. Drawing on their nearly half century of combined consulting experience, Capodagli and Jackson are popular keynote speakers around the world and frequent contributors to professional training and management journals. They cowrote Leading at DotCom Speed and The Disney Way Fieldbook.

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Bill Capodagli, Lynn Jackson
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