The Disney Way: Harnessing the Management Secrets of Disney in Your Company

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9780071379694: The Disney Way: Harnessing the Management Secrets of Disney in Your Company

This is a "Fortune" best business book of the year! It presents the strategies that built Disney - and how they can help your business soar beyond the limits of traditional management. Walt Disney's dreams, beliefs, and daring launched an entertainment and marketing empire, one whose influence is felt around the world and whose success provides a dynamic model of business excellence. "The Disney Way" provides an in-depth examination of the Disney philosophy, and explains how to instill it in any company - to achieve superior teamwork, consistent innovation, and Disney-style success.Praise for "The Disney Way": 'If you've ever wondered exactly how a cartoon rodent spawned a media empire - and whether your company could learn anything from Disney's methods - here's your chance to find out ...' - "Fortune". 'This book is all about the real magic: stimulating and harmonizing the collective energy of your people. What works for the world's most famous mouse can work for you' - Kenneth H. Blanchard, Bestselling coauthor, "Who Ate My Cheese?" and "The One Minute Manager". 'As Bill and Lynn's string of successful clients attests, the principles of good management that form the Disney Way can work their magic on any organization, including yours' - Fred Wiersma, Business strategist, Bestselling coauthor, "The Discipline of Market Leaders".

"synopsis" may belong to another edition of this title.

From the Author:

The Disney Way embodies valuable lessons for every company.
As we see it, the true secret of the Disney organization is a four-tiered philosophy that Walt Disney embraced 75 years ago: Dream, Believe, Dare, Do. It has been said that Walt was once asked what made him successful. He responded that before he began any venture, he dreamed of things that hadn't been attempted before, he examined his beliefs and values to see if an idea had merit, he dared to turn his idea into reality, and finally, he developed a plan to make it all happen. We have positioned Disney as a benchmark to a variety of companies who have made the Disney magic work for them!

From the Back Cover:

A Fortune Best Business Book of the Year!

The Strategies That Built Disney­­and How They can Help Your Business Soar Beyond the Limits of Traditional Management

Walt Disney's dreams, beliefs, and daring launched an entertainment and marketing empire, one whose influence is felt around the world and whose success provides a dynamic model of business excellence. The Disney Way provides an in-depth examination of the Disney philosophy, and explains how to instill it in any company­­to achieve superior teamwork, consistent innovation, and Disney-style success.

Praise for The Disney Way:

"If you've ever wondered exactly how a cartoon rodent spawned a media empire­­and whether your company could learn anything from Disney's methods­­here's your chance to find out ..."
­­Fortune

"This book is all about the real magic: stimulating and harmonizing the collective energy of your people. What works for the world's most famous mouse can work for you."
­­Kenneth H. Blanchard, Bestselling coauthor, Who Ate My Cheese? and The One Minute Manager

"As Bill and Lynn's string of successful clients attests, the principles of good management that form the Disney Way can work their magic on any organization, including yours."
­­Fred Wiersma, Business strategist, Bestselling coauthor, The Discipline of Market Leaders

"About this title" may belong to another edition of this title.

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Bill Capodagli, Lynn Jackson
Published by McGraw-Hill (2001)
ISBN 10: 007137969X ISBN 13: 9780071379694
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Lynn Jackson and Bill Capodagli
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