Creating Digital Content: A Video Production Guide for Web, Broadcast, and Cinema

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9780071377447: Creating Digital Content: A Video Production Guide for Web, Broadcast, and Cinema

Over the coming years more stations will switch to DTV transmitters, cable programmers will begin to offer wide-screen and HDTV signals via satellite, cable systems will begin to deliver digital television programming to homes, and non-broadcast applications from Digital Cinema to corporate presentations will explore ways these technoligies can impact their business. Much of the process of creating images for the screen will be similar to the processes of the past and many of the processes will be radically different. The purpose of this book is to provide a resource for the various production aspects of DTV, and, at the same time it should allow a discussion of differing techniques, ideas and approaches to DTV.

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From the Back Cover:

JOIN THE DIGITAL PRODUCTION REVOLUTION!

Not very long ago, there was television, film, video, and other forms of moving imagery. Now, in the Digital Era, all of this is "content," a stream of bits providing superior picture and audio quality and options for HDTV, interactivity, e-commerce, and new ways to create and consume the world's favorite forms of visual entertainment and information. The digital content creation revolution is ushering in an exciting and a confusing time in TV, motion-picture, and video production. A new generation of affordable digital cameras and video-recording systems is democratizing the production industry with new opportunities for talented film- and video-makers. At the same time, cable, satellite, and Internet distribution are multiplying program-distribution options. Creating Digital Content presents a series of chapters written by industry-leading experts and journalists to help you understand this exciting new era, which is impacting everyone from corporate video professionals and major movie studios to local TV stations and talented digital filmmakers.Edited by two industry experts at the forefront of the content revolution, Creating Digital Content includes chapters on:


- Digital Cinema
- High Definition (24P) Production
- Streaming Media
- Datacasting
- Webcasting
- Interactive television
- Asset Management
- DVD
- Interviews with George Lucas and James Cameron
-And much more

Along with outstanding post-production tutorials, the authors also provide in-depth explanations of the new business models, revealing must-know information on surviving and profiting in a digital content creation environment.

At a time when clear and accurate introductory information on the technology transitions sweeping the worlds of TV, motion-pictures, and the Web is hard to find, this is THE guidebook for surviving and thriving in the digital content-creation age.

About the Author:

John Rice (Philadelphia, PA) is a Senior Communications Manager at Sony and a columnist for Videography magazine. Brian McKernan (White Plains, NJ) is the Editorial Director of Television Broadcasting, Videography, and Digital Cinema magazines.

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