Net Privacy: A Guide to Developing and Implementing a Successful Privacy Plan - Hardcover

Erbschloe, Michael; Vacca, John R.

Hardcover

ISBN 10: 0071370056 ISBN 13: 9780071370059

Publisher: McGraw-Hill Inc.,US, 2001

Synopsis

Privacy on the Internet is one of the most critical topics of the e-commerce age. Many companies store information about their customers and then sell this information on. This could be construed as crossing the privacy line. This book covers the key areas of setting up a privacy plan. It looks at the viewpoint of the customer, business-to-busienss privacy issues, the role of national and state governments, the role of international organizations, developing an enterprise approach to privacy planning, the technology behind successful privacy plans, and how to measure your companies accomplishments.

About this title

About the Author

Michael Erbschloc is an information technology consultant, author, and educator. He has authored over 2,200 articles and dozens of reports that have guided technology decisions in the largest organization in the world. He has taught and developed curriculum at several universities including The University of Denver. Michael is currently the Vice President of Research for Computer Economics in Carlsbad, California, and internationally known technology think tank. He is also on the advisory board of the Comdex conference. Michael's research work and comments have appeared in Fortune, The Wall Street Journal, U.S. News & World Report, Investor's Business Daily, The Washington Post, USA Today, The Minneapolis Tribune, The Houston Post, San Jose Mercury News, San Diego Union-Tribune, The Miami Herald, Computer World, Information Week, PC Week, Software Magazine and dozens of other publications. He has been an active speaker at technology related conferences in North America and Europe and consultant to the U.S. Department of Defense, General Dynamics, Digital Equipment Corporation, Computer Sciences Corporation, EDS, IBM, and MCI. Hometown: Carlsbad, California John Vacca is an information technology consultant and internationally known author of over 25 books and more than 330 articles on Internet security, programming, systems development, rapid application development, multimedia and the Internet. John served as a configuration management specialist and the computer security official for Nasa's space station program (Freedom) and the International Space Station Program, from 1988 until his early retirement from Nasa in 1995.

From the Back Cover

The First Step-by-Step Guide for Ensuring Corporate Privacy­­In Today's Wide-Open eBusiness Environment

Privacy­­more specifically the protection of privacy­­is one of today's hot-button business issues. Whether safeguarding the personal information of their customers, or keeping e-intruders from accessing vital company information, organizations have begun to realize the necessity of an effective, organization-wide privacy plan.

Net Privacy shows you how to design and implement a corporate privacy program that safeguards valuable customer and company data while protecting your ability to use that data to compete successfully. Encompassing both the business and technology sides of the privacy issue, this timely book covers:

-Strategies to mine and utilize customer data without compromising the relationship
-Problems and solutions behind business-to-business privacy issues
-Explanations of the technology behind effective privacy plans

In today's cost-conscious business environment, information is gold. Let Net Privacy­­written by two of today's most influential computer security thought leaders­­provide you with innovative solutions to address corporate data privacy concerns, and give you hands-on guidelines to establish a strong, comprehensive information protection program­­at every level of your organization.

"Organizations need to develop privacy policies that maximize the benefit of reusing information in as many ways as possible while minimizing the risks associated with potential privacy violations."

­­From the Introduction

Names, addresses, and purchase patterns of customers are legal tender, as valuable to marketers as they are to competitors. At the same time, these and other indispensable internal information are often protected behind paper-thin corporate firewalls­­barriers that stand little chance against sophisticated computer hackers looking to compromise systems and steal information.

Net Privacy shows executives, consultants, technology designers, and other decision makers how to protect information privacy in today's competitive business arena. This important book provides:

-Checklists and procedures for evaluating privacy needs
-Practical procedural steps for establishing a privacy task force
-Guidelines for combining various technologies­­from information and storage systems to data centers and Intranets­­to provide maximum protection
-A proven process for formulating privacy policies and procedures
-Examples for implementing and testing privacy procedures
-Strategies to continuously monitor and modify privacy protection in the future
-A governance framework adaptable for virtually any organization

With over 90 percent of Internet users still uncomfortable sending personal information across the Web, and savvy computer hackers regularly making headlines with high profile forays into sensitive customer and corporate records, corporate privacy is an issue that won't go away. Let Net Privacy show you how to conduct an audit to determine your organization's privacy requirements, develop policies and guidelines to ensure a successful privacy plan, then implement and monitor that plan­­ensuring privacy today, tomorrow, and well into the 21st century

Edition details

• Publisher: McGraw-Hill Inc.,US
• Publication date: 2001
• Language: English
• ISBN 10: 0071370056
• ISBN 13: 9780071370059
• Binding: Hardcover
• Number of pages: 268