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Today's most comprehensive, up-to-date business presentation guidebook
Easy-to-Follow Tools and Strategies for Creating Powerful, Interactive Business Presentations
As a professional, your career relies on reaching audiences, convincing them that your message is valuable, then making them remember that message. Say It With Charts, 4th Edition, walks you through the entire visual presentation process and shows youstep-by-stephow to create compelling, memorable presentations.
Business presentation tools have changed tremendously. A chart that once took ten hoursand ten co-workersto prepare can now be produced by anyone with ten minutes and a computer keyboard. What hasn't changed, however, are the basics behind creating a powerful visualwhat to say, why to say it, and how to say it for the most impact.
Say It With Charts, 4th Edition, reveals time-tested tips for preparing effective presentations, then shows you how to combine those tips with today's technologies for sharper, stronger visuals. Look to this comprehensive presentation encyclopedia for information on:
"When well-conceived and designed, charts help us communicate more quickly and more clearly than we would if we left the data in tabular form."
From Chapter 1
Business is about communication. Every day, scores of questions must be answered, and each answer must be communicated quickly, completely, and with a minimum of confusion. Time has become our most valuable, irreplaceable commodity, andin today's rapid fire, ultra-competitive business environmentdelays or errors in communicating information are uncalled for, unaffordable...and unacceptable.
Say It With Charts, 4th Edition, shows you how to put your message in visual form and translate information and ideas into persuasive, powerful charts, visuals, and multimedia presentationsholding your audience's attention as you communicate exactly what you want, with no confusion. The newest edition of this bestselling classic covers every important point from previous editions and, in addition, shows you how to use today's digital technologies to create professional-quality, attention-grabbing visuals on your computer screen.
Everything you need to know to make your charts and visuals eye-catching and memorable is in these pages, including:
Over the years, Say It With Charts has become the standard guidebook for executives, sales managers, management consultantsall those who want to make their points clearly and concisely, whether speaking directly to a packed conference room or communicating on computer screens across the globe. Now updated for today's technological communications revolution, it will show you how to translate your most compelling data and messages into even more compelling visuals, and hammer home your message every time.
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Book Description Hardcover. Condition: new. Hardcover. The first three editions of this best-selling business title have sold over 75,000 copies, with revenues topping $1.5 million. As the Director of Visual Communications for McKinsey & Company, the author, Gene Zelazny, has over 30 years of experience working with colleagues and clients to design successful management reports and presentations. Since this book's original publication, the rapidly expanding and ever-changing world of business has made it necessary to bring out a new edition. With the advent new technology and the increasing importance of the Internet, an update to this valuable book is crucial for anyone who gives presentations. A practical hands-on tool for the executive, sales manager, or management consultant, Say It with Charts presents a highly professional approach to using graphics in business presentations. Zelazny takes you step-by-step through the visual presentation process and shows you how to effectively translate information and ideas into charts and other visual images. The current edition of this best-selling book consists of four sections.New to this edition will be a section entitled "Saying It with Technology," which replaces the outdated section, "Saying It with 35mm Slides." This new section focuses on: The amazing advantages of today's computer technology to produce charts; The range of applications that new technology allows, including animations, scanning digital images, adding sound and video, and links to URLs; The pros and cons of new technology; The three most important commandments for designing successful onscreen visuals This new edition will also feature a revised introduction and updated charts, with years that reflect the 21st century, and modernized visuals throughout the book. Say It with Charts offers practical techniques, sample charts, and helpful forms for making the most of your visuals - quantitative or non-quantitative - in designing effective and engaging communications. By bringing the current edition of this book up-to-date, Say It with Charts takes presentations beyond 20th century business and into a new century of fast-paced, interactive technology. Reveals tips for preparing effective presentations and shows how to combine those tips with technologies for better visuals. This book provides information on how to prepare different types of charts - pie, bar, column, line, or dot - and when to use each, and recommendations on lettering size, color choice, appropriate chart types. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780071369978
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