Synopsis
The future of business is inextricably bound up with the Internet. Written by strategists at KPMG Consulting/Mertrius, this text provides executives with a "road map" for leading their companies through the transistion from business to e-business. By using interviews with those dealing with the e-business development, this book reveals the principles behind the digital transformation already underway, and why some companies succeed while others fail.
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About the Authors
Keyur Patel is the former Chief Strategy Officer for KPMG Consulting and CEO of Metrius. He develops innovative e-business solutions for both global corporations and start-ups.
Mary Pat McCarthy provides e-Business and financial management advice to some of the world's leading high technology companies and is Vice Chair of the Information, Communications, and Entertainment practice of KPMG LLP.
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Digital Transformation : The Essentials of E-Business Leadership
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Digital Transformation: The Essentials of e-Business Leadership
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ISBN 10: 0071364080
ISBN 13: 9780071364089
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Digital Transformation: The Essentials of E-Business Leadership
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ISBN 13: 9780071364089
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