Digital Transformation: the Essentials of e-Business Leadership

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9780071364089: Digital Transformation: the Essentials of e-Business Leadership

The future of business is inextricably bound up with the Internet. Written by strategists at KPMG Consulting/Mertrius, this text provides executives with a "road map" for leading their companies through the transistion from business to e-business. By using interviews with those dealing with the e-business development, this book reveals the principles behind the digital transformation already underway, and why some companies succeed while others fail.

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134 pages. Book and Jacket appear to have hardly been read and are both in As new condition throughout. The Visionaries At CMGI, Priceline,com. And Other Big E-business Winners Share Their Insights Into What It Takes To Succeed In The New Internet Economy.

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