Communities of Commerce: Building Internet Business Communities to Accelerate Growth, Minimize Risks and Increase Customer Loyalty (CommerceNet Press Series) - Hardcover

Bressler, Stacey E.; Grantham, Charles; Grantham Snr, Charles E.

Hardcover

ISBN 10: 0071361154 ISBN 13: 9780071361156

Publisher: McGraw-Hill Inc.,US, 2000

Synopsis

This work is a guide to leveraging the advantages of building a community of commerce. It highlights case studies involving several different companies, non-profit organizations and industry consortia. In addition to examining a real-life project managed by the authors, this title covers how communities of commerce were formed, prospered, and influenced the success of thier members. The point is made that businesses organized in this way have more power and capitalization value, than stand-alones. Advice is given as to how business leaders can build these types of businesses; how to design, develop and execute a strategy of building communities in commerce.

About this title

Review

Connect and collaborate--in our Internet age, these two words have taken on a whole new meaning. What they refer to and describe, the essence of community, is the much-discussed and increasingly important subject that authors Stacey Bressler and Charles Grantham have set out to explore in depth in Communities of Commerce.

Beginning with a look at the importance of community in our lives, Bressler and Grantham examine what exactly that notion has come to mean. They compare today's exploding pace of change with the revolution in knowledge expansion and exchange that stemmed from Gutenberg's invention of the printing press in the mid-15th century. More than simply enabling information to be shared by a greater number of people, the printing press led, ultimately, to a change in how humankind viewed itself. Even more profoundly (and much more rapidly), the Internet has not only increased and expanded our ability to connect with each other, it is entirely transforming our notions of time, space, relationships, and community. Believing that the "primary benefit of the Internet is that it gives people the ability to connect and be more closely related to others who share their purpose," the authors illustrate how companies can most effectively relate this benefit to their business models. They discuss the factors that are driving and pulling businesses toward online communities of commerce as well as the transformation this requires, and provide practical guidance on how to build and sustain effective communities. If organised better, this book could have been shorter and more hard-hitting; however, the authors have done a good job in using interesting (and refreshingly uncommon) case studies to demonstrate the practical importance of an otherwise nebulous concept. --S Ketchum, Amazon.com

Edition details

• Publisher: McGraw-Hill Inc.,US
• Publication date: 2000
• Language: English
• ISBN 10: 0071361154
• ISBN 13: 9780071361156
• Binding: Hardcover
• Number of pages: 300