Items related to How to Think Like the World's Greatest Marketing...

How to Think Like the World's Greatest Marketing Minds: Business Lessons from David Ogilvy, Phil Knight, Philip Kotler, Herb Kelleher, Sergio Zyman, ... Other Masters of Marketing (Leader's Edge S.) - Hardcover

Book 2 of 3: The Leader's Edge

Turner, Marcia Layton

 
9780071360708: How to Think Like the World's Greatest Marketing Minds: Business Lessons from David Ogilvy, Phil Knight, Philip Kotler, Herb Kelleher, Sergio Zyman, ... Other Masters of Marketing (Leader's Edge S.)

Synopsis

In this work, readers learn the strategies behind names such as Phil Knoght, David Ogilvy, Philip Kotler and others who have mastered and defined the art of marketing.

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