Managing Interactively: Executing Business Strategy, Improving Communication, and Creating a Knowledge-Sharing Culture

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9780071358668: Managing Interactively: Executing Business Strategy, Improving Communication, and Creating a Knowledge-Sharing Culture

Based on numerous interviews with top CEOs and other professionals, Managing Interactively helps readers become well-versed communicators in today’s global, technologically focused organizations. Best-selling author Mary Boone examines the techniques and issues that surround clear and effective communication skills in the rapidly changing digital environment and presents provocative new ideas that will help readers address today’s communication challenges. Distilling the experience of top executives into easily applied techniques, each chapter features actual stories from expert communicators who have learned how to successfully adapt their communication strategies to today’s technologies. Managing Interactively is a must-have for anyone facing the communication challenges of today’s volatile business world.

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From the Back Cover:

How technolog is changing the practice of management

It's a challenge to manage in a networked world. Getting "buy-in" is no longer enough to ensure the creation and execution of superb ideas and business strategies. Managers have to connect, inform, and engage people in new was to encourage innovation and action.
Managing Interactively gives you direct, practical advice about how to improve your collaboration quotient and use new communication methods and technologies with all busienss partners--including customers, employees, contractors and alliance partners. Based on interviews with 85 executives from savvy companies like General Electric, Microsoft, and IBM, Managing Interactively explains how to:


* Develop the ten key competencies necessary for interactive management
* Leverage intellectual capital
* Unleash creativity and innovation through high-powered collaboration

"Finally! A book about the new requirements for communicating effectively in the New Economy. Our interactive world requires you to manage interactively and Mary Boone shows how."--Don Tapscott, co-author of Digitral Capital: Harnessing the Power of Business Webs and chairman of Digital 4Sight

Praise for Leadership and the Computer

"Mary Boone has written a terrific book. Interviews with CEOs give it its special edge."--Tom Peters

"Each profile is a valuable example of how to advance a management plan of vision."--The New York Times

About the Author:

About the Author Mary E. Boone is a leading authority on organizational communication and collaborative technology. She is also the author of the best-selling Leadership and the Computer. Boone is a frequent speaker, executive coach, and consultant on organizational performance and interactive communication. She is president of Boone Associates, a consulting firm based in Norwalk, Connecticut (www.maryboone.com).

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