The Power of Strategic Thinking: Lock In Markets, Lock Out Competitors

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9780071357777: The Power of Strategic Thinking: Lock In Markets, Lock Out Competitors

Here's a startling concept for anyone who knows anything about business:
"For successful companies, competition is irrelevant." Flying in the face of the conventional wisdom of most senior management today, the internationally noted business consultant Michel Robert explains why gigantically successful businesses ignore their competitors...and reap huge profits! How does it work? A number of CEOs who have used Robert's unique strategic thinking process--and are now true believers--recall in these pages how he enabled them to choose the right strategy for success in today's changing business environment.

Unlike most other consultants, Robert and his staff go to corporate "war rooms"--not the business school library--to develop and hone the strategic thinking process. In more than 400 frank, intensive working sessions with CEOs and their management teams, Robert has tested and validated his methods.

THE POWER OF STRATEGIC THINKING sums up his original and effective strategy of making anyone's competitors irrelevant: Obsession with your competitors leads to "imitation strategy," the common and disastrous mistake of letting the other side set the rules. Result: The house always wins! Imitators lose. The answer: Learn from major companies like Intel, Wal-Mart, Microsoft, and Goldman Sachs--corporate success stories that Robert explains in fascinating detail--how to develop your own "distinctive strategy" and race ahead of the competition.

Learn from the mistakes of copycat companies like Chrysler, Officemax, and all three original TV networks: Robert shows you how imitation strategies will put companies in virtually any field on a suicidal path. From military history, as Robert points out, comes the idea of "ultimate strategy," a proactive, offensive strategy that continually keeps the competition off-balance even as they become more and more irrelevant. Ultimate strategy is achieved when a company controls and/or influences the terms of play for an industry.

Learn from THE POWER OF STRATEGIC THINKING how to set the rules for your own sandbox...or how to find another sandbox where you can! In THE POWER OF STRATEGIC THINKING you can learn how to become a winning company by formulating and implementing a proactive, offensive strategy that will have your own company signature. You will also find out how to widen your competitive advantages. Best of all, your ultimate strategy for success will develop from the power of your own strategic thinking!

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From the Back Cover:

How winning companies make their competitors irrelevant by changing the rules of the game. As the CEOs of leading companies explain in this singular book of proved corporate strategy-making, Michel Robert's Strategic Thinking turned their companies around. And, to their surprise, they learned to ignore the competition while they were developing their own success-making distinctive strategy.

What is the secret of this unusual approach? Unlike too many consultants who drain millions from today's companies with little or no positive effect, Robert and his staff meet directly with management and learn about a client's business from the inside out. Only then do they bring such concepts as "distinctive strategy" and "ultimate strategy" to bear on the problems and opportunities. The final process is a working collaboration that uses the powerful management tool of Strategic Thinking as a way of focusing on the specific capabilities and ambitions of a company.

Like Robert's many satisfied clients, you too can learn how to develop a distinctive strategy that will distinguish your company in the marketplace -- without making the fatal mistake of trying to imitate the competition. You will see how strategic thinking is the essence of competitive advantage. Robert shows how his breakthrough concept sheds new light on the dramatic success of such innovators as Michael Dell, Ted Turner, Sam Walton, Charles Schwab, and Craig McCaw. The Power of Strategic Thinking is your guide to using Robert's strategic thinking process in your own way to bring out your company's unique potential and recognize its signature driving force. You'll never again be satisfied with conventional business strategies

About the Author:

Michel Robert is founder and president of Decision Processes International, Inc., an internationally known consulting firm with 40 partners in 15 countries. His clients include such major companies as Caterpillar, 3M, and GATX. A noted speaker, he has written articles in numerous business magazines and journals, including Forbes, Barron's, Harvard Business Review, Fortune, The Wall Street Journal, Time and Business Week. He is the author of Strategy Pure & Simple, Product Innovation Strategy Pure & Simple, and Strategy Pure & Simple II. Robert lives in Westport, CT.

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