How to Measure Training Success: A Practical Guide to Evaluating Training Programs - Softcover

Phillips, Jack J.; Stone, Ron

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9780071352956: How to Measure Training Success: A Practical Guide to Evaluating Training Programs

Softcover

ISBN 10: 0071352953 ISBN 13: 9780071352956

Publisher: McGraw-Hill Inc.,US, 2001

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Title: How to Measure Training Results <>Binding: Hardcover <>Author: Phillips, Jack <>Publisher: MCGRAW-HILL Professional

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From the Back Cover:

Quantify the Results of Training--and Calculate Its ROI

In today's environment of tighter budgets and accountability, stakeholders increasingly want to know the end results of training in organizations. What did a training program add to the organizations performance and the bottom line? Did it work? If so, why? And if not, what could have been done differently?

"How to Measure Training Results gives you the tools to answer these questions and many others. Built around the authors' ROI Process--a proven, systematic methodology for measuring and assessing the organizational impact of training programs--this hands-on resource will help you: Develop evaluation and measurement processes for specific training programs Isolate the effects of training from other performance-improvement factors Analyze results and identify changes in behavior and business impact Identify the costs of a training program, and calculate its return on investment Use data-based feedback to improve effective training programs--and discontinue or improve ineffective programs Validate training programs by linking them to business performance measures

While training has too often been viewed as trivial by both employers and employees, today's stakeholders are demanding better linkage to business needs. Let "How to Measure Training Results detail how you can specifically and accurately measure the results of any training program, then use that knowledge to construct a training program that provides proven value to concerned stakeholders--and long-term value to your organization.

"This book is written for training practitioners and for anyone who is interested in using practical evaluation techniques toassess, improve, and report on training programs and results. It provides techniques, tools, worksheets, and examples that you can use to follow a systematic process to plan and conduct credible evaluations of your training programs."--From the Introduction

Corporate training and performance improvement programs have become standard corporate fare in today's ultra-competitive business arena. But decision-makers who try to determine which programs are effective, and how to increase their overall effectiveness, generally find that methods for credible evaluation and improvement are a little tougher to come by.

"How to Measure Training Results addresses this problem head-on. Well-documented and timely, it outlines a five-level framework for scrutinizing the efficacy and success or your training programs from every angle, in the process determining which portions of the program should be enhanced, which should be downplayed or scrapped, and why.

Written by two of today's most recognized and accomplished authorities on training performance measurement and improvement, "How to Measure Training Results shows you how to precisely measure and review programs to arrive at concrete, bottom-line results. Its ROI Process helps you create a balanced evaluation by collecting, measuring, and reporting key indicators on a six-level continuum:

1. Did participants "feel that the program was valuable, and that they learned new skills?

2. What did they actually learn?

3. How were these lessons applied and implemented on the job?

4. What was the business impact of the program?

5. What was the tangible, measurable return on investment?

6. Did the program provide intangible benefits and, ifso, what were they?

Training today is too costly--and the results of ineffective training too far-reaching--to be left to chance. Use the real-world-proven tools, worksheets, and processes in "How to Measure Training Results to take a dramatic leap forward in measuring the success of your training programs, and move to a new level of accountability, effectiveness, and measurable impact on your organization's ROI.

About the Author:

Dr. Jack Phillips has more than 27 years of professional experience in human resource development and management, and has served as training and development manager at two Fortune 500 firms, senior HR executive at two firms, president of a regional bank, and management professor at a major state university. In 1992, Phillips founded Performance Resources Organization (PRO), an international consulting firm specializing in accountability issues, including ROI. PRO provides a full range of services and publications to support assessment, measurement and evaluation. In six years, PRO has become the global leader in accountability and has pioneered the application of ROI to a wide variety of a non-financial processes. Among Phillip's clients are some of the world's most respected companies including: AT&T, Bell Atlantic, Bristol-Myers Squibb, Canadian Imperial Bank of Commerce, Compaq, DHL Worldwide Express, Deloitte & Touche, Federal Express, First Union National Bank, Lockheed Martin, Motorola, Nortel, Singapore Airlines, Volvo of North America, and Xerox. Phillips has written more than 100 articles for professional, business, and trade publications. Phillips earned undergraduate degrees in electrical engineering, physics, and mathematics form Southern Polytechnic State University and Oglethorpe University; a Master's in Decision Sciences from Georgia State University; and a Ph.D. in Human Resource Management from the University of Alabama. In 1987 he won the Yoder-Heneman Personnel Creative Application Award from the Society for Human Resource Management for an ROI Study of a gainsharing plan. Co-author Ron Stone is Vice President and Chief Consulting Officer of Performance Resources Organization, and consults directly on evaluation projects with a broad range of international clients. Stone also conducts public and inhouse workshops on the ROI Process.

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