Growing Up Digital: Rise of the Net Generation (Oracle Press Series)

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9780071347983: Growing Up Digital: Rise of the Net Generation (Oracle Press Series)

This text offers an overview of the N-generation, the generation of children who in the year 2000 will be between the ages of two and 22. This group is a "tsunami" that could force changes in communications, retailing, branding, advertising, and education. The author contends that the N-generation are becoming so technologically proficient that they will "lap" their parents and leave them behind. The book also demonstrates the common characteristics of the N-generation, acceptance of diversity, because the Net doesn't distinguish between racial or gender identities, and a curiosity about exploring and discovering new worlds over the Internet.

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Growing Up Digital This text offers an overview of the N-generation, the generation of children who in the year 2000 will be between the ages of two and 22. This group is a "tsunami" that could force changes in communications, retailing, branding, advertising and education. Full description

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With the help of about 300 members of the Net Generation, or N-Gen, Don Tapscott explores what the Internet and other digital interactive technology is doing to and for our children. Despite fears that new technology is making kids more antisocial and less intellectual, Tapscott shows that kids are using it to play, build relationships and explore their world. And while the digital world has dangers, it also has greater opportunities.

Tapscott shows the role technology plays in how N-Genners learn, socialize among themselves, and interact with friends and family--often through insightful quotes from the kids themselves. Tapscott demonstrates how many clear truths, for instance that learning is social, have led to false conclusions, such as that computer use, being an individual activity, hampers social learning. And, with his N-Gen helpers, he puts the hype about Net porn in perspective. As one 15-year-old puts it, "I have never 'stumbled' into a site I didn't want to see. Not like on TV where I have occasionally flicked the channel only to 'stumble' into some gruesome murder scene." Yet the author also acknowledges that every new development has its problems and offers commonsense caution, quoting Alan Kay: "We don't have natural defenses against fat, sugar, salt, alcohol, alkaloids--or media. Television should be the last mass-communications medium to be naively designed and put into the world without a surgeon general's warning."

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Book Description McGraw-Hill Education - Europe, United States, 2000. Paperback. Book Condition: New. New edition. 226 x 150 mm. Language: English . Brand New Book ***** Print on Demand *****. This text offers an overview of the N-generation, the generation of children who in the year 2000 will be between the ages of two and 22. This group is a tsunami that could force changes in communications, retailing, branding, advertising, and education. The author contends that the N-generation are becoming so technologically proficient that they will lap their parents and leave them behind. The book also demonstrates the common characteristics of the N-generation, acceptance of diversity, because the Net doesn t distinguish between racial or gender identities, and a curiosity about exploring and discovering new worlds over the Internet. Bookseller Inventory # AAV9780071347983

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