Synopsis
This text offers an overview of the N-generation, the generation of children who in the year 2000 will be between the ages of two and 22. This group is a "tsunami" that could force changes in communications, retailing, branding, advertising, and education. The author contends that the N-generation are becoming so technologically proficient that they will "lap" their parents and leave them behind. The book also demonstrates the common characteristics of the N-generation, acceptance of diversity, because the Net doesn't distinguish between racial or gender identities, and a curiosity about exploring and discovering new worlds over the Internet.
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About the Author
Don Tapscott is an internationally renowned speaker and the bestselling author of The Digital Economy and co-author of Blueprint to the digital Economy, Paradigm Shift, and Who Knows. He is chairman of the Alliance for converging Technologies which represents the collaborative effort of ca. 40 of the world's leading technology, manufacturing, and retail organizations. He is also the president of the New Paradigm Learning Corporation.
From the Back Cover
This eye-opening, fact-filled book profiles the rise of the Net Generation, which is using digital technology to change the way individuals and society interact. Essential reading for parents, teachers, policy makers, marketers, business leaders, social activists, and others, "Growing Up Digital makes a compelling distinction between the passive medium of television and the explosion of interactive digital media, sparked by the computer and the Internet.
Tapscott shows how children, empowered by new technology, are taking the reins from their boomer parents and making inroads into all areas of society, including our education system, the government, and economy. The result is a timely, revealing look at our digital future that kids and adults will find both fascinating and instructive.
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Growing Up Digital: The Rise of the Net Generation
Seller: Bay State Book Company, North Smithfield, RI, U.S.A.
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Condition: good. The book is in good condition with all pages and cover intact, including the dust jacket if originally issued. The spine may show light wear. Pages may contain some notes or highlighting, and there might be a "From the library of" label. Boxed set packaging, shrink wrap, or included media like CDs may be missing. Seller Inventory # BSM.ZGSM
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Growing Up Digital: The Rise of the Net Generation
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Growing Up Digital: The Rise of the Net Generation
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McGraw-Hill (edition New ed), 1999
ISBN 10: 0071347984
ISBN 13: 9780071347983
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Growing Up Digital
Published by
McGraw-Hill Companies, The, 1999
ISBN 10: 0071347984
ISBN 13: 9780071347983
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paperback. Condition: Very Good. Ex-Library copy with some moderate shelf wear. A portion of your purchase of this book will be donated to non-profit organizations.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. Seller Inventory # 10822920
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Growing Up Digital
Published by
McGraw-Hill Companies, The, 1999
ISBN 10: 0071347984
ISBN 13: 9780071347983
Used
paperback
Seller: The Book Cellar, LLC, Nashua, NH, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Good. Some wear, but still a good reading copy. A portion of your purchase of this book will be donated to non-profit organizations.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. Seller Inventory # 10821567