This updated guide shows marketers and advertisers in manufacturing, service firms, retailing and direct marketing how to examine and maximize every step in the marketing process, to reach customers directly, and seize competitive advantage.
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Now, for the first time in paperback, share the secrets of the hottest individualized marketing gurus in this brilliant showcase of new ideas, state-of-the-art thinking, hot tips, and expert insights. Completely updated edition of the great marketing classic; Fresh new ideas for database-driven marketing success; "Relationship marketing" tools that multiply sales and profits; Behind-the-lines case histories that show what the shift to interactive marketing can mean to your company; Total communications across the full spectrum of marketing disciplines, streaight from the leading-edge thinkers in direct relationship marketing.
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Book Description The McGraw-Hill Company. Book Condition: New. pp. 256. Bookseller Inventory # 5774107
Book Description Mcgraw-Hill, 1999. Paperback. Book Condition: New. Bookseller Inventory # DADAX0071342516