This updated guide shows marketers and advertisers in manufacturing, service firms, retailing and direct marketing how to examine and maximize every step in the marketing process, to reach customers directly, and seize competitive advantage.
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Book Description The McGraw-Hill Company. Book Condition: New. pp. 256. Bookseller Inventory # 5774107
Book Description Mcgraw-Hill, 1999. Paperback. Book Condition: New. Bookseller Inventory # DADAX0071342516
Book Description Mcgraw-Hill, 1999. Paperback. Book Condition: New. book. Bookseller Inventory # 0071342516
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800713425131.0