Strategic Management: Concepts and Cases

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9780071317917: Strategic Management: Concepts and Cases

Combining quality and user-friendliness with rigor and relevance, Frank T. Rothaermel synthesizes theory, empirical research, and practical applications in a breakthrough new text designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent businessenvironment of the 21st century. This new textbook, written with a single, strong voice, weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights, to teach students how companies gain and sustain competitive advantage. OneBook... OneVoice... OneVision

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Rothaermel, Frank T.
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ISBN 10: 0071317910 ISBN 13: 9780071317917
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Rothaermel, Frank T.
Published by McGraw Hill Higher Education (2012)
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