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About the Author:
Professor and chairman of the Marketing department at San Diego State University. He received a B.S. in Marketing from Penn State University, an M.S. in Marketing from the University of Colorado and a Ph.D. in Marketing from the University of California, Los Angeles. He has published numerous articles in prominent journals
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- PublisherMcGraw-Hill Education
- Publication date2011
- ISBN 10 0071314407
- ISBN 13 9780071314404
- BindingPaperback
- Number of pages808
- Rating
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Advertising And Promotion: An Integrated Marketing Communications Perspective
Published by
Mcgraw Hill Higher Education
(2011)
ISBN 10: 0071314407
ISBN 13: 9780071314404
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Softcover
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Advertising And Promotion: An Integrated Marketing Communications Perspective
Published by
Mcgraw Hill Higher Education
(2011)
ISBN 10: 0071314407
ISBN 13: 9780071314404
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Softcover
Quantity: 1
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Advertising And Promotion: An Integrated Marketing Communications Perspective
Published by
Mcgraw Hill Higher Education
(2011)
ISBN 10: 0071314407
ISBN 13: 9780071314404
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Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: New. Brand New Original US Edition. Customer service! Satisfaction Guaranteed. This item may ship from the US or our Overseas warehouse depending on your location and stock availability. We Ship to PO BOX Location also. Seller Inventory # ABRR-266945
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