Public Relations: The Profession and the Practice (Int'l Ed)

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9780071310727: Public Relations:  The Profession and the Practice (Int'l Ed)

Coverage of global markets, new technologies, multiculturalism, and the latest news about public relations in action make this dynamic text the cutting-edge choice for public relations courses. In a personal and jargon-free style, this text presents and explains the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field, with spotlights on people and issues of interest to students.

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Lattimore, Dan L.; Baskin, Otis W.; Heiman, Suzette T.; Toth, Elizabeth L.
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ISBN 10: 007131072X ISBN 13: 9780071310727
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Lattimore, Dan L.; Baskin, Otis W.; Heiman, Suzette T.; Toth, Elizabeth L.
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Lattimore, Dan L.; Baskin, Otis W.; Heiman, Suzette T.; Toth, Elizabeth L.
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Lattimore, Dan L.; Baskin, Otis W.; Heiman, Suzette T.; Toth, Elizabeth L.
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Book Description MC GRAW HILL EDUCATION (UK), 2017. Book Condition: Nuevo. Public Relations: The Profession and the Practice editado por Mc graw hill education (uk). Bookseller Inventory # 3329981337

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Lattimore, Dan L.; Baskin, Otis W.; Heiman, Suzette T.; Toth, Elizabeth L.
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Book Description McGraw-Hill Higher Education, 2012. Paperback. Book Condition: Brand New. 4th edition. 10.08x7.99x0.63 inches. In Stock. Bookseller Inventory # __007131072X

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